Entertainment marketers now can place ads on the Comcast/TV Guide Interactive Program Guide (iGuide), used by Comcast's Digital Cable customers to find program information in a multi-channel universe. The iGuide is a valuable programming decision-making tool and powerful interactive marketing tool. Banner ads on iGuides provide quick and easy access to linear and ON DEMAND programming. They help millions of viewers set reminders or record shows, use certain features, like Favorites, and boost viewership at all hours of the day and night.

Note:
This product is available only to the television programming and film studio industries at this time.
This product is only available footprint wide.

Please use the Contact Form for general inquiries or call 1 866-871-8601.

Download a PDF for more information

News!

Gemstar-TV Guide and Comcast Spotlight Unveil Study of Viewers' Engagement With Interactive Program Guides
First Major Study in Five Years Shows Three-Quarters of Users Turn to IPGs from the Moment They Switch on TV; 80 Percent Consider Them a "Necessity" for Viewing Click for more...

Click below to download the complete results of a recent study Conducted by Lieberman Research Worldwide, the first major research study on IPGs, showing usage patterns and the effectiveness of advertising in this medium.

For more information contact:

Chip Meehan - VP, Advanced Advertising Sales
Chip.Meehan@cable.comcast.com
Comcast Spotlight
(310) 996-8222