Searchlight is Comcast Spotlight's On Demand advertising destination. From long-form content "Showcases" and "Features", to "Sponsorship", and On Demand Publishing, businesses can more effectively target our millions of Digital Cable viewers - and prospective customers 24/7. Consumers visit Searchlight at their convenience - so an advertiser's message is reaching a very qualified and actively engaged audience in an uncluttered environment. Advertising content folders span a range of categories including:
- Automotive
- Real Estate
- Careers-Education
- Shopping
- Home & Garden
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- Health & Wellness
- Travel & Leisure
- Entertainment
- & more!
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Digital Cable customers can directly access an advertiser's content on Searchlight by simply pressing 8-8-8 with their remote controls.
There are several ways to advertise on Searchlight...
Showcase
A Showcase presents the premier opportunity for advertisers to reach On Demand consumers.
A Showcase stands apart, as an advertiser owned-and-named location featuring multiple videos (up to 30 minutes each) to highlight specific products and services with appeal to relevant demographic groups. Videos can enhance a message that has been initially delivered in a :30 spot and allow advertisers to balance branding goals with the need to have more details and conversations with potential customers. An extended brand presence will result in more selling opportunities with qualified buyers. Watch how it works here...
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Feature
A Feature also presents a terrific opportunity for advertisers to reach On Demand consumers, by providing a persistent presence on television 24/7.
Features are video assets dedicated to specific products or services - within a category most suitable for appealing to consumers actively shopping among several providers. With a Feature, an advertiser can create a series of videos, between two and 30 minutes long, to create a truly compelling story for interested, qualified consumers. Watch how it works here...
Sponsorship
A Sponsorship provides an exciting opportunity to place your brand adjacent to pre-existing content that is entertaining, informative, and relevant. Advertisers can associate with content created specifically for the On Demand environment. Sponsorships offer an easy way to create presence on, and associate your brand with, the exciting On Demand platform. You can participate in several ways (opportunities may vary among content).
- :15 pre-roll
- :30 post-roll
- Overlays
Watch how it works here...