Dan Sinagoga Named Vice President, Political Advertising, for Comcast Spotlight Dan Sinagoga, who previously served as Comcast Spotlight’s Director of Political Sales, will continue to lead the company’s political advertising sales strategy, with a focus on expanding Spotlight’s online, on-demand and interactive television (iTV) political sales efforts. Click here to read the news release.
Comcast Spotlight's Video Circulars On Demand Helping Retailers Engage with More Consumers More than one million views during the holiday season demonstrates the power of the VOD platform to boost the impact of marketing efforts. Click here to read the news release.
Starcom Mediavest Group and Comcast Spotlight Announce Addressable Advertising Trial Results Results from Baltimore-area trial show addressable ads are 65% more efficient and 32% more effective Click here to read the story.
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