Delivering your advertising message across all screens
WHO WE ARE
Comcast Spotlight is an advertising sales company providing video solutions to local, regional and national businesses through television and digital advertising. Comcast Spotlight combines the power of traditional television and premium digital video advertising to reach audiences through high-quality content at any time, on any device, and we’re ready to prove our impact on our clients’ business. Now that’s advanced analytics in action, and the power of television in a new era.
Comcast Spotlight harnesses the power of Cable and Digital TV with advanced analytics to bring brands and audiences together. As the advertising sales division of Comcast Cable, we deliver traditional cable television and premium digital video advertising to help you influence the right viewers.
We combine audience targeting capabilities with valuable data and high-quality content, enabling you to reach audiences that are highly engaged and receptive to your message. Rounding out our offerings are in-house creative services to help craft your message and campaign.
By combining these complementary tools and capabilities in a single end-to-end approach, we provide you with one comprehensive destination for TV and digital advertising, helping you launch the most streamlined and effective ad campaign possible.
Founded in 2003, Comcast Spotlight is headquartered in New York with offices throughout the country. We have a presence in 67 markets with a reach of 35 million households.*
We aim to be your advertising partner of choice by creating the best customer experience possible. To support this goal, our work is guided by the following three principles.
We Know You – And We Listen
Count on us to be a creative and strategic partner dedicated to delivering your ideal ad solutions. We tailor our collaborative technique to each advertising partner so we can connect your brand to the right audience, in the right way.
We Know Your Audience
We foster meaningful connections with viewers through broad- and targeted-reach solutions. This approach is bolstered by advanced insights that help you identify and speak to the right audiences.
We Know the Business
Use our marketplace expertise to upgrade your ad strategy. We understand how to reach the right viewers with innovative multiscreen advertising, and we put this to work for you. Follow your audiences wherever they watch, and deliver video everywhere.
Our broad capabilities support you at every step of the campaign process. From audience research, through creative stages, to results and optimization, you can be confident your campaign is calibrated to achieve the greatest impact.
We’ve partnered with more than 30 data providers to create a comprehensive view of the marketplace, with insights like geographic area, gender, age, income level, and propensity to buy. This level of detail helps pinpoint your audience, which can improve campaign results and minimize ad waste.
After we’ve studied the data to identify audiences, our ad solutions follow viewers from TV programming across digital platforms including mobile, desktop, and tablet. By targeting audiences instead of screens, you can achieve more effective and efficient reach and engagement.
We deliver your ads only in high-quality, brand-safe content. Viewers see our cable and digital advertising whenever and wherever they’re enjoying their favorite content, across our networks and beyond.
Our dedicated creative team can help you craft tailored messaging and create on-brand video content. This customizable solution is available for budgets and businesses of all sizes, from local shops to national corporations.
Our proof-of-performance reporting verifies our impact on your biggest priorities throughout the purchase funnel, from awareness to affinity to your sales metrics. Take a look at your results to see the Comcast Spotlight difference.
One-Stop Media Buying
We partner with cable companies and television providers to make it easy to buy the ad solutions you need, whether you’re planning to run a local commercial or launch a nationwide campaign. With a cross-platform inventory covering multiple cable providers, we enable you to buy across 67 digital markets in one clear process. When you partner with Spotlight, you can achieve a broad and targeted reach via multiple platforms including cable TV, satellite, telco, online, and VOD.
- Reach: Reach strategic consumer targets more effectively.
- Relevancy: Maximize investment across all screens with premium, brand-safe content.
- Results: Develop and implement media strategies to meet hard-to-achieve KPIs.
* Source: Cabletrack Q2 2019, based on the number of Subscribers to the highest ad insertable linear network by zone in each market. The Spotlight Footprint is the aggregate number of (a) Subscribers reached by Comcast Spotlight Interconnects, (b) insertable Dish TV homes and (c) Comcast Subscribers and Comcast represented Subscribers in zones located in Amarillo, Bowling Green, Charlottesville, Davenport, Hattiesburg, Lafayette, Meridian, New York and Rockford DMAs. Subscribers mean (i) individually billed residential units, (ii) individually billed commercial units; and (iii) individual dwelling units in multiple dwelling unit buildings where the Service is billed on a bulk basis; in all cases, that are actually receiving a Service and without regard to the number of outlets for which the Service is provided. “Service” means video services.
Disclaimer: Not all networks reach all homes. Regional Sports Network total footprint is not included in the Spotlight Footprint total.