Ad Solutions
Multiscreen Advertising
The next generation of multiscreen advertising isn’t just about finding your audience on any screen; it’s about finding them on every screen. To truly engage with potential customers, it’s essential to reach them wherever they watch video content. We can connect you to your audiences however they watch – whether on their TV, laptop or mobile device – and put your message on the hottest shows and digital destinations.
Television Advertising
Cable TV advertising puts your brand front and center with the people who matter most. With dozens of demographically targeted networks and thousands of shows, we can find the right audience for your message, all day, every day. Your customers will see and remember your name during the programs they enjoy most. Comcast Spotlight unites the prestige of TV with cutting-edge technology, giving you a branding platform that puts your message in front of your audience efficiently and effectively.
Digital Advertising
Your potential customers are watching more video in more places—on TV, online and everywhere else. And they’re watching high-quality video produced just for the web more than ever before. Our premium digital advertising solutions put your message in front of your desired audience whenever and wherever they watch. We run your video advertising message within brand-safe and high-caliber entertainment content, reaching engaged potential customers.
Our reach extends beyond cable subscribers to include cord cutters, cord stackers and cord nevers.
Premium Digital TV
- Premium Digital TV allows you to engage with customers watching TV and digital programming on their computers, phones, tablets and connected TV devices.
- Our reach extends to customers watching non-skippable advertising on Xfinity Video On Demand and on OTT-connected TV devices.
- We deliver geographically at the market and cable zone level, providing premium efficiency.
- We offer brand-safe, high-quality programming and proof-of-performance reporting.
Premium Digital Video
- Premium Digital Video puts your message in front of your desired audience across devices, all the time.
- We run your video on brand-safe and high-caliber content.
- We provide high-visibility pre-roll and mid-roll placement in professional-quality video content. Hundreds of custom-created audiences are available in a range of categories to provide you with exceptional targeting opportunities.
Digital Display
Xfinity.com is the high-traffic, content-rich destination where our 23+ million internet subscribers go to stream long- and short-form videos, check email, manage their accounts, read the latest news and more. You benefit from all that activity — reaching your desired audience through streaming video ad placement, well-positioned banner ads and text links, all in a clutter-free environment.
Video On Demand
Advertising on Video On Demand puts your message in front of an engaged audience, aligning your brand with powerful programming that your potential customers choose to watch when and how they want. We deliver highly valuable impressions by running your ads in top-quality content.
*Video on demand solutions are sold through Premium Digital TV.
Targeting
Comcast Spotlight’s targeting capabilities work with precision by combining our anonymized first-party viewer data with third-party geographic, demographic and psychographic data to work to identify your ideal audience. We then deliver your message to the selected target audience.
Geographic Targeting
Your potential customers may live around the corner, in the city or in the country. Wherever they live, you can deliver your messages and reach your audience efficiently and effectively with Comcast Spotlight's geographic targeting capabilities.
Since most consumers—9 in 10—typically travel 20 minutes or less for common purchases,1 you get the most bang for your buck by delivering your advertising geographically. We’ll help you identify the areas where your potential customers live and work, and deliver distinct messages tailored to different locations. Potential customers see the message that’s most relevant to them. Learn more about our local and regional geographic targeting solutions below.
1Access Development, “The Impact of Retail Proximity on Consumer Purchases,” November 2016.
Demographic Targeting
Cable television has a rich history of reaching specific audiences and demographics. It’s a powerful tool for your business, and today the ability to focus on lifestyles and interests extends from TV to digital platforms. Our solutions are powered by proprietary planning technology, allowing you to find the right audience for measurable success.
Your local Comcast Spotlight team can show you how a multiscreen advertising plan can be strategically focused on the consumers you need to reach. Check out our markets section for detailed information about your region.
Local Advertising
Local brands need the right partner to thrive. Our media experts in local markets truly understand the geographic and demographic data and insights to help you succeed.
With dozens of demographically targeted networks and thousands of shows, we can deliver your message in content watched by your desired audience, all day, every day. Your potential customers will see and remember your name during the programs they enjoy most.
Cable TV advertising puts your brand front and center on the biggest screen in the house. You’re the expert when it comes to your local market, and we know how to make local advertising work for you.
Regional Advertising
Since regional brands operate on a larger scale, you need media experts who are ready to prove their impact on your business in markets that matter to you.
Comcast Spotlight combines best-in-class technology with rich data and the scale to deliver your message. Reaching millions of households across the country, we can deliver video impressions across linear television, Video On Demand and digital solutions—networks, apps and websites viewed on mobile devices, computers and smart TVs.
We combine geographic and demographic targeting in entire markets and individual zones across dozens of television networks and professional-caliber, brand-safe digital video. Our team of industry experts is committed to making advanced solutions easy to execute across screens.
Reaching More of Your Audience
When you reach the right audience for your message, more is better. Comcast Spotlight has the ability to deliver ads to your desired audience even if they don’t have access to Xfinity products.
Our Interconnect Plus platform (I+) expands your brand’s reach by delivering your message to audiences subscribing to television service from cable, satellite and telephone companies in a single ad buy. Cable advertising has always been an effective way to reach important audiences, and now it delivers even more of those viewers.
Audience Intelligence
By partnering with a trusted leader in the media landscape, your brand will have the opportunity to utilize commercial-level ad exposure data to more efficiently plan your media. You can go deeper than age and gender demographics, basing your media strategy on dozens of key audience attributes.
We combine anonymized, aggregated first-party data with third-party partner data to create customized audience segments that deliver your true target audience. Then we deliver a detailed post-campaign report showing exactly how your campaign delivered, and how it can be improved for future flights.
Addressable TV Advertising
Let us put household-level data to work for your advertising message to most effectively reach your desired audience. Audiences respond better to messages that are relevant to them. Our addressable TV advertising solutions give your message an advantage.
This approach to the rapidly evolving entertainment landscape is one of the many technological and strategic innovations our teams bring to a working relationship with you.
Reporting
Comcast Spotlight gives you the ability to view the successful delivery of your campaign through metrics and proof-of-performance reports. Our proprietary report combines engagement metrics for every part of your digital campaign in one comprehensive deliverable.
Proof
At Comcast Spotlight we can show the impact of cross-platform video advertising on our clients’ overall web traffic.
IMPACT: Campaign Insights
Our expertise is complemented by industry-leading analytics platforms to provide the ability to see and understand campaign effectiveness in driving website traffic over a period of time. Our library of case studies shows the IMPACT of advertisers’ campaigns by analyzing our clients’ web traffic across multiple categories. We can also analyze new and current clients’ historical web traffic to help optimize their spend to reach their audience in the most effective way.
Creative Services
Your business has a story to tell. Comcast Spotlight has creative teams that are ready to bring your message to life through video commercials. We can help craft the advertising message that is perfect for your audience, that feels authentic for you, and that’s strategic for the category and market.
