Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV?

For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of fragmented web sites, using automated buying and planning to target them with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? 

Learn about a new approach that automates and optimizes the process--maximizing consumer impact, effectiveness, reach and targeting by watching this archived webcast featuring a panel of media and advertising experts, including Karen Agresti, EVP Director of Local Investments at Trilia/Hill Holliday, Ken Nippes, SVP, Media Director at Cramer-Krasselt, Joy Baer, President at Strata, Andrew Capone, SVP, Marketing and Business Development at NCC Media, and Mark Altschuler, VP, National Advertising Sales at Comcast Spotlight, that discussed new paradigms for planning local TV campaigns.

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