Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement

Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and transactions. Watch this webcast to learn about the important role TV and digital video plays in moving consumers down the purchase funnel from awareness to action.

A panel of media and advertising experts, including Sean Cunningham, CEO & President at the Video Advertising Bureau (VAB) and Natasha Hritzuk, Vice President Client Insights and Content Partnerships Research at Turner and Andrew Capone, SVP/Marketing and Business Development at NCC Media shared their thoughts on the power of video.


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