In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Lee Singletary
Thursday, October 11, 2018 - 15:50

By Heather Coghill
National advertisers are accustomed to broad reach strategies to promote their brands, new products, or services to audiences everywhere. But are they effectively reaching those audiences? It's a question marketers ask themselves regularly in order to justify budget and...
Submitted By: Lee Singletary
Friday, October 5, 2018 - 12:34
By Heather Coghill, Chris McGinnis
Marketers looking to reach the Hispanic population will discover a growing group of potential brand loyalists. After all, U.S. Hispanic consumers accounted for $1.4 trillion in spending power in 2016, according to a report from the Selig Center for Economic Growth...
Submitted By: Brian Harder
Tuesday, September 18, 2018 - 11:25
(All Times Eastern) – The air is crisp and the leaves are falling. Your favorite fall sweatshirt keeps you cozy and comfortable as you watch your favorite shows. October not only conjures up thoughts of colorful trees, but colorful and creative Halloween costumes which leads to even creepier and...
Submitted By: Lee Singletary
Monday, September 10, 2018 - 11:22
Reaching consumer segments based on the media insights that make them unique
How do marketers reach the audiences that matter most to them in a media world that is becoming increasingly fragmented? The simple answer is to trust the data sets available, be willing to insert anytime and anywhere in...
Submitted By: Austin Johnson
Wednesday, August 29, 2018 - 10:50
History is in the making with the upcoming MLB Playoffs. The National League is pacing for an unprecedented fiasco as an eight-way tie is possible between the Cubs, Braves, Diamondbacks, Cardinals, Brewers, Rockies, Phillies and Dodgers. The more likely scenario is a five-way tie, but either...
Submitted By: Kat Pilnick
Thursday, August 16, 2018 - 14:45
How do you get millennials to look up from their phones? Turn on a television!  Despite the over connected generation’s affinity for smartphones, studies show millennials still prefer to watch video content in the traditional, lean-back environment of television. 

More people aged 18-34...