In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Todd Hauser
Friday, June 14, 2019 - 08:52
We are growing our Automotive Sales team, and the reason is simple: opportunity.
In this New TV landscape, consumers have more viewing options on more screens than ever before, posing new challenges for local auto marketers to reach their desired audience.
But the same factors in fueling this...
Submitted By: Todd Hauser
Wednesday, June 12, 2019 - 15:16
For many years, dealers have reflexively thought about TV as news, sports, top networks, and primetime.
Although that is very effective when you are upper-funnel focused, the lower-funnel requires a different toolkit. It calls for a change in how you plan, buy, and evaluate TV.
We are in the first...
Submitted By: Brian Harder
Friday, May 17, 2019 - 08:18
(All Times Eastern) – I recently had the chance to view the CNN Films documentary Apollo 11 in a theatrical setting. It was spectacular. A visual masterpiece that doesn’t rely on historians to tell the story. Instead, you feel like you are right there with the NASA team, taking part in the historic...
Submitted By: Benjamin Pollack
Wednesday, May 15, 2019 - 09:22
When you’re unsure of the best way to promote your business, it can be tempting to do as much marketing as possible and hope for the best. You may pursue a media mix that includes platforms like social media, banner ads, print, radio, TV, and more.
Although this “spray and pray” marketing strategy...
Submitted By: Brian Harder
Friday, April 19, 2019 - 11:48
(All Times Eastern)- Spring really is here--that’s what I enjoy most about May. After brushing off the gloom of winter, I can plant the garden and start eating outside at my favorite restaurants. It’s also a prelude to summer, which is just around the corner. But when it’s time to relax or the...
Submitted By: Lane Olson
Tuesday, April 16, 2019 - 13:29
It’s well-established that the U.S. Women’s National Soccer Team (USWNT) is one of the most internationally decorated American teams in our nation’s history. Heading into this summer’s FIFA World Cup, the defending champions have won the popular global tournament a total of three times, are four-...