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In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Brian Harder
Tuesday, June 19, 2018 - 15:52
(All Times Eastern) – Ah, July 4th. The ultimate summer holiday. Picnics, friends, family, vacation days, fireworks…and then it’s over.  Or is it?  You don’t have to look any further than your video screen to see a spectacular display of great cable programming to watch. So let’s take a...
Submitted By: Austin Johnson
Tuesday, June 12, 2018 - 07:47
The FIFA World Cup™ is the single most watched sporting event in the world,* and you now have the unique opportunity to reach local fans of this international event. From June 14 through July 15, watch 32 nations battle it out to become World Champion! This year, both the US and Italy failed to...
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Submitted By: Brian Harder
Friday, May 11, 2018 - 13:02
All Times Eastern) – For many, June is the start of summer.  It’s also the start of some great cable programming.  It’s hot outside, but it’s even hotter on your television screen. Lots of top hits and new series are premiering this month. So let’s see what’s new or returning, in...
Submitted By: Melissa Sautter and Robin Tam
Monday, April 30, 2018 - 10:45
The way people are consuming content is shifting.  Gone are the days of families gathering around the TV watching the Friday night lineup. Today, audiences are watching premium programming across a multitude of devices and at any given time - with nearly 60% of all viewing occurring...
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Submitted By: Austin Johnson
Tuesday, April 24, 2018 - 08:20
The NBA Playoffs are underway and it’s already shaping to be an exciting schedule. With over 80 possible playoff games, there’s plenty of room to join the action and put your business in front of a diverse audience with ESPN and TNT.
People aren’t just watching for the sport, they’re also watching...
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Submitted By: Austin Johnson
Tuesday, April 17, 2018 - 10:05
Alex Ovechkin, Sidney Crosby, Drew Doughty – these are just a few of the big names that draw in big crowds and viewership. With the NHL Playoffs officially underway, you too can be a part of some of the best match-ups on the ice, and across all screens. Comcast Spotlight will be home plenty of...
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