In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Jody Veeder
Thursday, August 16, 2018 - 14:45
How do you get millennials to look up from their phones? Turn on a television!  Despite the over connected generation’s affinity for smartphones, studies show millennials still prefer to watch video content in the traditional, lean-back environment of television. 

More people aged 18-34...
Submitted By: Brian Harder
Monday, August 13, 2018 - 15:21
(All Times Eastern) – Some cool shows are coming to cable this September. The spin-off to FX’s Sons of Anarchy makes its long-awaited debut, we finally get a crossover season in the creepy-popular American Horror Story, the Teenage Mutant Ninja Turtles are back, and a popular movie franchise gets a...
Submitted By: Lee Singletary
Wednesday, August 8, 2018 - 09:59
All kids should have access to a bright future, and for kids living in poverty, proper school supplies can make all the difference. That’s why Comcast Spotlight is supporting the Kids in Need Foundation to provide backpacks and supplies to disadvantaged children.

Over the past several...
Submitted By: Brian Harder
Friday, July 13, 2018 - 13:18
(All Times Eastern) – The last full month of summer is fast approaching. Just a little more time to sit with the family and watch some hot prime entertainment before homework, soccer practice and school plays take over the nights. From silly to serious to shocking, we’ve got you covered this August...
Submitted By: Kat Pilnick
Friday, July 13, 2018 - 07:33
Consumers’ media preferences have changed drastically in recent years, but many advertisers have been slow to adapt. Businesses with misconceptions about ad trends may not see the value in modernizing their tactics, which can lead them to keep their focus on traditional media outlets.
But brands...
Submitted By: Austin Johnson
Wednesday, July 11, 2018 - 18:23
Entertaining TD celebrations, exciting off-season trades, plus new talent from the NFL draft make for a football season you wouldn’t want to miss. Add on fantasy football and legalized sports gambling (in select states) to create a perfect storm for increased viewership. In fact, the NFL accounted...