Align Your Brand with USWNT Champion Carli Lloyd

Submitted by Lane Olson
April 16, 2019 / 02:29 PM

It’s well-established that the U.S. Women’s National Soccer Team (USWNT) is one of the most internationally decorated American teams in our nation’s history. Heading into this summer’s FIFA World Cup, the defending champions have won the popular global tournament a total of three times, are four-time Olympic gold medal winners, and are currently ranked #1 in the world.

But what may come as a surprise to some is how popular the Women’s World Cup is with television viewers. In fact, more Americans watched the World Cup Final between the U.S. and Japan in 2015 (23 million) than the average viewership per game of the NBA Finals (20 million), World Series (14 million), or Stanley Cup Finals (5.6 million) that same year. The U.S. also had the second highest audience reach market globally throughout the 2015 World Cup.

Aside from the obvious benefits of  aligning your brand with a tuned-in and highly-engaged audience, Comcast Spotlight is offering a truly unique add-on opportunity to strengthen the bond between your local business and the USWNT. Contact our team for a chance to have two-time FIFA World Player of the Year and current midfielder for the USWNT in this summer’s World Cup, Carli Lloyd, mention your business in a commercial promoting coverage of the Women’s World Cup on FS1 to air before and during the competition. 

 

I’m Carli Lloyd of the US Women’s National Soccer team. 

 Watch FS1’s coverage of the 2019 FIFA Women’s World Cup brought to you locally by Nicholas Parks Hyundai Kia in San Leandro.”

 

Lloyd, the hero of the last World Cup Final for the U.S. and a three-time Olympian (2008, 2012, 2016), will record a 10-second on-camera message identifying your business as a local sponsor of the FIFA Women’s World Cup on FS1. The message will air as part of promotional units which can run May 27 (two weeks prior to start of coverage) through the conclusion of coverage on FS1 on July 3. The deadline to participate in the Carli Lloyd program is May 10.

This summer, 30 games air on cable – 27 on FS1 and an additional three on FS2. Check out the breakdown by round below.

WORLD CUP MATCHES ON CABLE

Round

Dates

Games Played on Cable

 Group Matches

 June 7-20

 21

 Round of 16

 June 22-25

 6

 Quarter Finals

 June 27-29

 2

 Semi Finals

 July 2-3

 1

 

Aligning your brand with the World Cup gives you the opportunity to reach an audience that’s**:

  • Diverse: 34% more likely to be of Spanish or Hispanic descent compared to the average TV viewer
  • Affluent: 45% more likely to have a household income of $100k compared to the average TV viewer
  • On-the-Go: 196% more likely to have used a mobile device to view live sports in the past 30 days

And securing one of the most well-known and respected names in women’s soccer, Carli Lloyd, to namedrop your business to that very audience, is a game-winner.

To learn more about the Carli Lloyd opportunity or advertising during the World Cup, please contact your local Comcast Spotlight representative, fill out this form, or give us a call (1-888-877-9799).

*Scheduling subject to change

** Source for all three stats: Scarborough USA+ (Dec16-May18) Adults 18+ who have watched the US National Soccer Team on Cable in the past year.

 

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