Adult Swim

Who's Watching

60% Age 18-34
31% Age 35-54
9% Age 55+
59% Gender Male
41% Gender Female
19% Education College Grad
29% HH Income $30K-$49,999
17% HH Income $50K-$74,999
28% HH Income $75K+
44% Home Ownership Own
48% Children in HH At least 1
SOURCE

Adult Swim is the adult-oriented nighttime programming block of the American children's cable network Cartoon Network, operating daily from 8 p.m. 6 a.m. Eastern and Pacific Time. The block gets its name from a phrase used by public swimming pools in the United States to label designated times when children are restricted from using the facilities in favor of adults.

One Sheet

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