ABOUT THE AUTOMOTIVE ADVISORY COUNCIL:
Comcast Spotlight is committed to leading advocacy efforts to advance the advertising industry. Founded in 2018, The Automotive Advisory Council (AAC) is an advocacy group, comprised of Tier 2 and 3 auto leaders from agencies, dealers and manufacturers.
The AAC operates as an educational and organizing resource to assist marketers in reaching desired audiences in premium video environments, conducting research documenting the benefits of cable advertising, and championing the interests of member automotive marketers and the industry.
The AAC’s mission is to represent automotive marketers’ interests in relation to Comcast Spotlight advanced advertising products and tools as well as broader industry trends and insights.
PURPOSE OF THE AAC
- Create a forum for automotive clients and partners to discuss opportunities to drive auto dealer marketing and campaign results and how Comcast Spotlight can support those programs
- Deliver strategic insights and research relevant to the advanced advertising space and automotive industry
- Be the voice of the marketer to publishers and partners to advocate support for scaling proven solutions