Advertising Strategies eBook: Television Drives Online Search

Advertising Strategies eBook: Television Drives Online Search

A sound TV advertising strategy can help you move your business forward while remaining cost-effective. Did you know that the average U.S. adult now spends six hours with video content each day? In our latest eBook, we review how TV is driving online search among consumer and influencing final purchasing decisions. Read our analysis and research behind some statistics including that:

  • TV advertising has a 60% chance of influencing final purchase decisions, and
  • 57% of U.S. adults performed an online search in response to a commercial they saw on TV in the past six months

Discover how the type of TV (cable vs. broadcast vs. premium) matters when finding your audience.