This isn’t news: things are shifting. Marketers have changed their focus and are no longer bound to content-driven conversations. Ad buying is moving away from television dayparts, networks and programs to targeted audience-based buying. A good audience-based buying approach should encompass a more practical, targeted philosophy, with data-driven planning. But, all things considered, you won’t drive success with the “it’s all about audience” methodology alone—there are a couple more facets to consider. Learn the equation to audience-based marketing success with Comcast Spotlight, and other industry leaders. Register here.
Comcast Spotlight is active in hosting and participating in events that feature important showcases of technology, thought leadership, industry insights and more. Use the calendar below to see which notable events are coming up next for Comcast Spotlight, and consider joining us yourself.
The SBAM Annual Meeting & Small Business Summit is the premier event for Michigan's small business community. The keynote speaker will be a gubernatorial candidate, giving you great access to those who will be on the ballot in 2018 providing insight into how their election will impact the small business community.
Through an ongoing series of special fundraising activities and the development of a board-designated endowment fund, CATCH provides needy children whose special needs might otherwise fall through the cracks. The CATCH Golf Classic, twice-voted “Michigan’s Best,” is supported and attended by top executives and sports and media luminaries.
Join Spotlight as we are sponsoring at Denver's premier digital marketing event, Digital Summit Denver, July 17-18 at the The Ellie Caulkins Opera House (part of the Denver Performing Arts Complex). We have a discount available up to July 11, as well as meeting openings. Setup a meeting. We look forward to talking with you.