Find Your Audience

Find Your Audience

At Comcast Spotlight, we’re experts at finding exactly the right audience for your advertising message. We do it by putting a holistic set of tools, tactics, data and analytics to work for you in a unique approach engineered to locate your target audience. Let’s get started.

  • What Market?1
  • Your Business2
  • Who Are Your Customers?3
  • Campaign Goals4
  • Where Are You Advertising?5
  • What, When, & How6
  • Contact7

On average, people are willing to drive 10 miles

Comcast Spotlight uses thousands of customer profiles to build a plan that delivers your message to your intended audience. Gender, Age, Household Income, and Marital Status are key indicators that help Comcast Spotlight to tailor your plan.

Males made up 47% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Males.

Females made up 53% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Females.

Adults 18-34 accounted for 15% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 18-34.

Adults 18-49 accounted for 34% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 18-49.

Adults 25-54 accounted for 37% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 25-54.

Adults 35-64 accounted for 47% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 35-64.

Adults 35+ accounted for 71% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 35+.

Adults 50+ accounted for 53% of all cable viewership in 2017 Nielsen Npower. Live+SD. Calendar Year 2017. Total viewership, by total impressions, for Adults 50+.

The average Automotive business customer is drawn from around a 15-mile radius. (15.88 actual number) AdMall. Average of Automotive Business trade radius numbers.

Most business service companies draw from around a 75-mile radius. (76.5 actual number) AdMall. Average of Business Services trade radius numbers.

The average Consumer Services customer is drawn from around a 20-mile radius. (21.8 actual number) AdMall. Average of Consumer Services trade radius numbers.

Schools, Colleges, and Universities draw from around a 40-mile radius. (41.5 actual number) AdMall. Average of Education trade radius numbers.

On average, Entertainment related businesses draw from around a 35-mile radius. (35.125 actual number) AdMall. Average of Entertainment trade radius numbers.

On average, Event Planners and Centers draw business from around a 20-mile radius. (21.6 actual number) AdMall. Average of Event and Event Planning trade radius numbers.

On average, Financial Services businesses draw customers from around a 9-mile radius. (8.5 actual number) AdMall. Average of Financial Services trade radius numbers.

No information available.

On average, Health & Fitness business draw customers from around a 20 to 25-mile radius (22.8 actual number) AdMall. Average of Health and Fitness trade radius numbers.

On average, Home Services businesses draw customer from around a 30-mile radius (31.77 actual number) AdMall. Average of Home Services trade radius numbers.

Attorneys draw business from around a 10-mile radius. AdMall. Average of Legal business trade radius numbers.

Business that fall into the Personal Services category draw customers from an average radius of around 10 miles. (11.6 actual number.) AdMall. Average of Personal Services trade radius numbers.

Pet Groomers and Pet Stores draw business from an average radius of 5 miles. AdMall. Average of Pet Care trade radius numbers.

Pharmacies and Drug Stores draw business from an average radius of 9 miles. AdMall. Average of Pharmaceutical trade radius numbers.

Political Organizations draw from an average radius of 3 miles. AdMall. Political Organizations trade radius.

Businesses in the Real Estate category draw from an average radius of 35 miles. AdMall. Average of Real Estate business trade radius.

Businesses that fall into the recreation category draw from an average radius of 50 miles. AdMall. Average trade radius of businesses in Recreation category.

Employment / Personnel Agencies draw business from a radius of 10 miles. AdMall. Employment / Personnel Agency average trade radius.

Religious organizations draw from an average radius of 3 miles. AdMall. Religious organization average trade radius.

On average, most businesses in the category draw business from 5-10 miles. (7.8 actual number) AdMall. Restaurant business average trade radius.

On average, retail stores draw business from an average radius of around 10-15 miles (13.1 actual number.) AdMall. Retail business average trade radius.

On average, businesses in the telecommunications category draw from an average of 20 miles. AdMall. Local Telecommunication Business average trade radius.

Most travel agents draw business from around a 5-mile radius. Hotels, Resorts, and travel companies draw business from over 200 miles. AdMall. Travel and Tourism average trade radius.

Across 26 campaigns, Comcast Spotlight increased online actions by +30% Source: 26 Addressable Campaigns ‘Online Actions’ measured via 3rdparty website visitation rate analysis. January 2016 -December2017.

Campaigns with Comcast Spotlight drive awareness and brand/product favorability.

Comcast households spend 3x more time watching cable networks than broadcast networks. Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network, Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017

Comcast Spotlight has over 500 geographic zones in 79 markets Comcast Internal Data

Every campaign is unique. Whether you’re looking for more foot traffic, greater brand awareness or somewhere in between, Comcast Spotlight can help deliver your message across 33M+ households with an effective multi-screen plan.

Comcast Spotlight works with your business to design plans that deliver your message wherever and whenever customers are watching, maximizing reach across budgets of all sizes.

Timing is important. Comcast Spotlight can align your campaign with key upcoming events and opportunities where your intended audience is sure to be watching. Whether its upcoming sports programming or new episodes of a hit cable show, our 50+ networks introduce original content all the time.

We can help you create a compelling message that captures the attention of viewers if you don’t already have a commercial.

We've Found your Audience! Comcast Spotlight is here to transform your business needs into reality. Interested in learning more? A member of the Comcast Spotlight team will be in contact in the next few business hours to get things started!

Where Do You Want To Advertise?

Enter a city or ZIP code or click on the map to get started.
*Required

Select a Market(s):

  • Memphis
  • Meridian
  • Miami
  • Minneapolis-St. Paul
  • Monroe
  • Monterey
15526_COM_Map_041618
  • Albuquerque
  • Atlanta
  • Augusta
  • Baltimore
  • Boston
  • Burlington
  • Champaign
  • Charleston
  • Charlottesville
  • Chattanooga
  • Chicago
  • Cleveland
  • Colorado Springs
  • Denver
  • Detroit
  • El Paso
  • Eugene
  • Flint
  • Fort Myers
  • Fort Wayne
  • Fresno
  • Grand Rapids
  • Harrisburg
  • Harrisonburg
  • Hartford
  • Hattiesburg
  • Houston
  • Indianapolis
  • Jackson
  • Jacksonville
  • Johnstown/Altoona
  • Knoxville
  • Lafayette
  • Lansing
  • Little Rock
  • Memphis
  • Meridian
  • Miami
  • Minneapolis-St. Paul
  • Monroe
  • Monterey
  • Nashville
  • New York
  • Panama City
  • Peoria
  • Philadelphia
  • Pittsburgh
  • Portland
  • Richmond
  • Roanoke
  • Rockford
  • Sacramento
  • Salisbury
  • Salt Lake City
  • San Francisco
  • Sarasota
  • Savannah
  • Seattle
  • South Bend
  • Spokane
  • Springfield
  • Tallahassee
  • Tupelo
  • Washington D.C.
  • West Palm Beach
  • Wheeling
  • Wilkes-Barre
  • Youngstown

What Kind of Business Are You?

Tell us about yourself.

Who Are Your Customers?

Let's build a profile. Select all that apply.
  • Gender

  • Age

  • Household Income

  • Household Composition

  • Homeowner

  • Education

What Are Your Campaign Goals?

Define success for your campaign. Select all that apply.

Where Are You Currently Advertising?

Select the options that best describe your current placement efforts.
  • TV

  • Radio

  • Print

  • Social Media

  • Online

  • Out of Home

  • I'm currently not advertising

What, When, & How?

Answer a few more questions about your campaign specifics.
  • What Is Your Monthly Budget?

  • When Do You Want To Start?

  • Do You Need Help Producing Your Creative?

How Can We Contact You?

Share your information, and we'll get to work.
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