Automotive

Full Funnel Solution

Comcast viewership data is transforming TV advertising into a full-funnel solution for auto marketers. This means your targeted advertising can improve results across the customer journey, from top-of-the-funnel awareness, through middle-of-the-funnel interest and consideration, to bottom-of-the-funnel intent and purchase.

Data is the Key

Smarter marketing requires better data these days. Comcast Spotlight has combined industry leading data sources with Comcast viewership data, to create a TV advertising solution that reaches in-market auto shoppers more efficiently.

Multi-Screen World

The next generation of TV advertising isn’t just about reaching your audience on any screen; it’s about reaching them on every screen. Whether they are cord-stackers (households that have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them with a multiscreen approach with Comcast Spotlight.

As Accountable as Digital, or More

Exposure to TV can now be tied to tangible outcomes, including online activity. Comcast Spotlight’s attribution capabilities allow dealers to measure website traffic before and after a TV flight, including lift in visitors within 30 minutes of its ads airing as well as during the course of the campaign. It’s all about discovering how your offline advertising is impacting online results.

Mnemonic, Your Creative Solution

Mnemonic, our award-winning in-house creative agency, helps advertisers grow their business by finding their voice. Mnemonic produces high-quality commercials that resonate with viewers and drive them to action. So, whether you have your own creative or need help producing high-quality content, we can provide the right level of support for each individual business. For brands without content, Mnemonic offers comprehensive and scalable creative services.

You’re Local, and So Are We

At Comcast Spotlight, it's our mission to be a true partner, which starts with a commitment to helping our auto dealerships & clients. To make that happen, we have a dedicated team of automotive-focused staff trained to identify opportunities in the market, understand consumer behavior and leverage industry-leading tools to help dealers navigate today's media landscape.

Automotive Success Stories

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The Sandler Center for the Performing Arts
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Broadway in Boston
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MyTrafficMan
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Dental Cosmetic Center-Bay Area
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PRO Sports Club
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Marketing in Motion
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LOTS Rockford
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Tish Flooring
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Automotive Marketing Insights