Full Funnel Solution
Data is transforming TV advertising and it’s changing the game for education marketers as well. At Comcast Spotlight, we utilize Comcast viewership data to provide insights into what, when and how audience segments are watching TV. These insights allow us to more effectively target potential students and do it across multiple screens.
Discover impactful marketing data
Getting your message in front of the right audience at the right time is paramount to a successful campaign. Through our blend of Comcast viewership data and third party data, education marketers can target specific audience segments throughout the buyer journey on the content they’re watching most.
Multiscreen advertising to reach your target audience
Different audiences have different viewing habits. Whether they are cord-stackers (those who have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them with a multiscreen approach with Comcast Spotlight.
Filling the gaps in attribution
TV and digital TV advertising has become a full-funnel solution. With our attribution capabilities, we can show you the lift in your website traffic within 30 minutes of the TV ad airing. A clear indication of how TV advertising affects lower funnel conversions
Mnemonic, Your Creative Solution
Mnemonic, our award-winning in-house creative agency, helps advertisers grow their business by finding their voice. Mnemonic produces high-quality commercials that resonate with viewers and drive them to action. So, whether you have your own creative or need help producing high-quality content, we can provide the right level of support for each individual business. For brands without content, Mnemonic offers comprehensive and scalable creative services.
You are local, and so are we
Comcast Spotlight’s mission is to be a true partner by helping our clients understand the advertising environment. We have a dedicated team of local Account Executives to identify opportunities in or outside of your market, understand consumer behavior and use industry tools to help navigate today's media landscape.
Education Success Stories
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