Higher Education

An Ad Strategy That Makes the Grade

Technology has altered not only how students partake in college courses, but also how they research and select a school. It's essential for colleges and career schools to understand exactly how students search for educational programs, so they are prepared to engage prospective students at the right time and on the right device.

Comcast Spotlight is uniquely positioned to help you attract new students with an advertising strategy that delivers premium video advertising across multiple screens, where your target audience spends its time.

The Era of the Modern Student

Your prospective students have their favorite shows and channels, and our extensive lineup of networks served across devices will capture prospective students attention wherever they are watching.

Connecting with Potential Students
Comcast Spotlight offers colleges and universities the opportunity to deliver their message to their intended audience, wherever and whenever potential students are watching.

Higher Education Advertising Fast Facts

72% of US Adults Seeking Higher Education are influenced to take action after seeing a cable TV or online video ad¹

_{¹Scarborough USA Plus – MRI/Mosaic, De15-Ap17. Total Survey Area A18+. Target: Lifestyle Changes/Events Planned in Next Year: Go back to school – Degree/Certificate. Data and Reports quoted therein are copyrighted by Scarborough and are subject to any limitations and qualifications disclosed in the Report. ADMall; 2017 AudienceScan.}

Higher Education Advertising Success Stories

A strategy without the ability to deliver results isn’t worth pursuing. Our approach to targeting and delivering messages comes with a history of satisfied advertisers and hard numbers to back it up. Take a look at some of our standout stories.