Reach Beyond the Handshake

A winning campaign starts with reaching the potential voters that matter most. Stop wasting critical advertising dollars on audiences unable to cast their vote in your race, whose interests don’t align with your campaign’s values, or on networks and dayparts where your audience isn’t watching.

With Comcast Spotlight’s premium video advertising solutions, your message will reach the audiences whose vote will count most in your election – wherever, whenever, they are watching video content.

Build Recognition & Relationships

Video is powerful and so is your message. Using video to tell your campaign story helps you:

  • Build Relationships
  • Connect Emotionally
  • Aid “Top of Mind” Recall
  • Develop Audience Familiarity

Political Advertising Fast Facts

1 Video Advertising Bureau, 2016 “Cable Nation Report: Winning the Undecided Voter”
2 http://fiftyshadesofwaste.com. Approximate spend resulting in out-of-district impressions, based on the ratio of households with registered voters inside the district to all households in intersecting media markets.

Find Your Audience

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