Political

Reach Beyond the Handshake

Elections aren’t just won on the stump anymore; they’re influenced by candidates who understand how to target their messages to the right potential voters. Using our advanced advertising tools, you can plan efficient TV advertising schedules that reach your most important potential voters. You can deliver your message based on audience characteristics like how likely they are to vote or support certain platforms.

Comcast Spotlight’s premium video advertising offerings are ready to help. Use our ad solutions to reach the people whose votes could count most in your election – wherever, whenever they’re watching video content.

Follow the Data

A key advantage for Comcast Spotlight advertisers is access to an array of data-informed advertising products. We create addressable audience segments using proprietary, de-identified viewership data in addition to third-party data from a number of sources – including ones that specialize in political insights.

Use these audience segments to maximize your impact by tailoring your messaging to your desired audiences.

Build Recognition & Relationships

Video is powerful and so is your message. Using video to tell your campaign story helps you:

  • Build Relationships
  • Connect Emotionally
  • Aid “Top of Mind” Recall
  • Develop Audience Familiarity

Political Advertising Fast Facts

1 Source: Borrell. “Bracing For Impact: 2018 Political Advertising Set To Break Records.” 2018 Sept.

2 Source: TV/Ad Nation, 2016, Ipsos Connect/Thinkbox, adults 15+.

3 Source: Comcast internal data, 2018.

 

 
TV Ad Planner

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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

Next