Retail Furniture Spending is Strong
The US has the largest furniture industry in the world, generating an estimated $304 billion in revenue in 2018.1
The furniture industry is full of options for online and brick-and-mortar shopping experiences. A retailer’s objective should be to place its brand at the top of the consumer’s mind before and during the purchasing phase so the spending in its business grows. So how do you reach your target furniture shoppers, knowing that they are engaged with an increasing number of screens and devices? It doesn’t have to be complicated when you have a media expert that knows where to find the right audience.