Full Funnel Solution
Comcast viewership data is transforming TV advertising into a full-funnel solution. This means your targeted advertising can improve results across the customer journey, from top‑of‑the‑funnel awareness, through middle‑of‑the‑funnel interest and consideration, to bottom-of-the-funnel intent and purchase.
The impact of data-driven marketing
Smarter marketing requires better data these days. Comcast Spotlight has combined industry leading data sources with Comcast viewership data, to create a TV advertising solution that reaches your potential travel and tourism customers more efficiently.
Multiscreen advertising to reach your target audience
Different audiences have different viewing habits. Whether they are cord-stackers (those who have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them with a multiscreen approach with Comcast Spotlight.
Filling the gaps in attribution
TV and digital TV advertising has become a full-funnel solution. With our attribution capabilities, we can show you the lift in your website traffic within 30 minutes of the TV ad airing. A clear indication of how TV advertising affects lower funnel conversions.
Mnemonic, Your Creative Solution
Mnemonic, our award-winning in-house creative agency, helps advertisers grow their business by finding their voice. Mnemonic produces high-quality commercials that resonate with viewers and drive them to action. So, whether you have your own creative or need help producing high-quality content, we can provide the right level of support for each individual business. For brands without content, Mnemonic offers comprehensive and scalable creative services.
You are local, and so are we
Every town, city and county are not alike. That’s why it’s important to have an advertising partner that knows the territory. Comcast Spotlight has a dedicated group of Account Executives in your area, ready to walk you through the TV advertising landscape.
Travel & Tourism Success Stories
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