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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

Small Business Websites can be Integral to Marketing Success

Data and practical steps at your fingertips in this guide to reach your strategy goals.



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Putting Fragmented Audiences Back Together Again

Could your ad campaign benefit from fragmented audiences? A panel of media experts discuss ways to become more effective in bringing audiences together in a campaign.

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The Critical Role Video Plays in Driving Web Traffic

Learn from a panel of media experts how powerful video advertising is throughout the purchase funnel



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Automating and Optimizing Local TV Planning

Is ad scheduling for video automated enough to reach audiences across a fragmented local landscape? Big names in media discuss this possibility in a panel discussion.


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Impressions vs GRPs: Is CPM the New Currency for Buying Local TV?

Metrics for evaluating local TV advertising have evolved. A panel discusses what is replacing ratings and cost per point as the modern measurements.


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Liquid Creative: Designing Campaigns that Flow Across Screens

Join this panel of experts as they discuss strategies to maximize delivering ad messages across multiple screens.



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