Comcast Spotlight gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. The Atlanta market can be broken down into 65 selling zones or one large zone, the Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers. Comcast Spotlight guides businesses through the geo-targeting process. By purchasing specific zones, advertisers can reach a target audience within close proximity of their business or choose the entire Atlanta area. Video Providers Include: Comcast, AT&T U-verse, DISH, DirecTV, Charter Communications, Plantation Cable, City of Monroe, NuLink and Ellijay Telephone Company.

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About the Market

Source: Nielsen Scarborough, Atlanta, GA-Syndicated-Mosaic, Fe14-Ja15, Base: Adults 18+; Target: <All Respondents>.

Market Services

NCAA Men’s Basketball Tournament Advertising

Cable to Crown the National Champion Again

From the First Four® to the first round, from the second round to the Sweet 16®, from the Elite 8® to the Final Four®, and culminating with the National Championship, Comcast Spotlight will be there. For only the second time in the history of television, a cable network will carry both Final Four ® games and crown the National Men’s Hoops Champion.  You don’t want to miss out on that one final moment!  

What Cinderella teams will go dancing this year?  Who will be on the bubble?  Will experience triumph?  Or will the one-and-dones prevail?  

From March 13th – April 2nd, 2018, with 46 post-season games across major networks like TBS, TNT, and truTV, Comcast Spotlight will align your business with college basketball’s massive audience across all devices. The 2017 NCAA® Tournament was the second most-watched in 23 years, with an average of 10.9MM viewers, up 16% from the prior year.  Additionally, NCAA® March Madness® Live generated a record 98MM live streams during the tournament, up 33% from 2016.*

Contact us today to join in on the madness!


*Linear TV Source: Nielsen Media Research, based on Live + SD data stream, Fast Nationals for the 2017 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV, to-date through Round 2 (03/14/17 – 03/19/2017), compared historical NCAA Tournament through 1991. Digital Source: Conviva


NCAA Men’s Basketball Tournament Advertising