Comcast Spotlight gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. The Atlanta market can be broken down into 65 selling zones or one large zone, the Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers. Comcast Spotlight guides businesses through the geo-targeting process. By purchasing specific zones, advertisers can reach a target audience within close proximity of their business or choose the entire Atlanta area. Video Providers Include: Comcast, AT&T U-verse, DISH, DirecTV, Charter Communications, Plantation Cable, City of Monroe, NuLink and Ellijay Telephone Company.
Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.
Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms, and develop a plan to reach them with targeted video advertising.
Click here to learn more about our political advertising solutions.