Comcast Spotlight Fort Wayne serves northeastern Indiana by providing video-based advertising solutions for local, regional and national advertisers. Our technology and trusted partnerships allow us to distribute your message to over 74,000 cable households through multiple screens. 

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About the Market

Qual. Survey: Ft. Wayne, IN-Mid-Tier, My13-Jl14; Geography:DMA; Demo:A18+; Base Profile:All Respondents; Persons:FTW: 535,297; Intab:FTW: 1042

Copyright: Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

Market Services


I’d recommend Spotlight to any business interested in growing their business.

Button Motors

NCAA Men’s Basketball Tournament Advertising

Cable to Crown the National Champion Again

From the First Four® to the first round, from the second round to the Sweet 16®, from the Elite 8® to the Final Four®, and culminating with the National Championship, Comcast Spotlight will be there. For only the second time in the history of television, a cable network will carry both Final Four ® games and crown the National Men’s Hoops Champion.  You don’t want to miss out on that one final moment!  

What Cinderella teams will go dancing this year?  Who will be on the bubble?  Will experience triumph?  Or will the one-and-dones prevail?  

From March 13th – April 2nd, 2018, with 46 post-season games across major networks like TBS, TNT, and truTV, Comcast Spotlight will align your business with college basketball’s massive audience across all devices. The 2017 NCAA® Tournament was the second most-watched in 23 years, with an average of 10.9MM viewers, up 16% from the prior year.  Additionally, NCAA® March Madness® Live generated a record 98MM live streams during the tournament, up 33% from 2016.*

Contact us today to join in on the madness!


*Linear TV Source: Nielsen Media Research, based on Live + SD data stream, Fast Nationals for the 2017 NCAA Men’s College Basketball Tournament across CBS, TBS, TNT and truTV, to-date through Round 2 (03/14/17 – 03/19/2017), compared historical NCAA Tournament through 1991. Digital Source: Conviva


NCAA Men’s Basketball Tournament Advertising