Market Summary

MSU sports and the Big Ten Network are just two features of the great programing available to advertisers who want to connect with the Michigan’s Capital City. Comcast Spotlight also delivers video advertising on popular networks like HGTV, Food Network, TBS, USA and cable news whenever and wherever viewers watch. We make it easy for businesses to find their potential customers, whether through market-wide reach or in one of six geographic zones.

One Sheet

Source: Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network. Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017. Local Market (Lansing DMA).

Market Opportunities


Advertise in the NHL Regular Season and Stanley Cup Playoffs

Get your brand in front of hockey fans with TV and digital advertising

Looking for non-stop action, the grittiest plays and the best beards? The National Hockey League delivers just that from October through June, culminating with some of the most entertaining and competitive playoff games in sports.

Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.

Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with the NHL. 

We deliver the most live hockey all season long, highlighted by unparalleled rivalry matchups on NBCSN. We’re home to more live, exclusive Playoff games than anyone else, including coverage in every Playoff round, and two Stanley Cup Final games.* Visit our Sports Advertising page for more information.

*Source: Based on 2017/18 NHL Regular Season and Playoff Schedule
Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NHL (Regular Season or NHL Playoffs) in the past 12 months

One Sheet

Political Advertising

Viewers Vote for Video, So Should You

Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.

Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms and develop a plan to reach them with targeted video advertising.

Click here to learn more about our political advertising solutions.

One Sheet

Advertise in the NBA Regular Season, All-Star Game and Playoffs

Put your brand at Center Court!

The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where the international magic between The Greek Freak and Porziņģis happens. And it’s where the Dubs’ dynasty-in-the-making happens.  

With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices. Visit our Sports Advertising page for more information.

*Source: 2017
**Source:  Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months


Advertising Opportunities for The Golf Majors

Put your message in front of one of TV’s Most Desirable, Upscale Audiences

Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues. 

Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.

And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.

Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors and visit our Sports Advertising page for more information.

One Sheet

NASCAR Advertising Opportunities

Delivering Race Fans All Year Long

Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.

*Source:  “NASCAR Fans most brand loyal among all American sports fans." Nielsen. 3/23/15. Web. 1/12/18.


Local NFL Advertising Opportunities

Align your business with the action

Year in and year out, the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.

With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers on Monday Night Football on ESPN and Thursday Night Football on The NFL Network.

  • For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
  • On ESPN, the season-opening “MNF” doubleheader in 2016 claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2


Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. Visit our Sports Advertising page for more information.

One Sheet

Multi-Screen Advertising in Lansing

Reach Lansing Consumers on Every Device

Lansing's consumers live in digital homes, using Comcast’s multi-screen technology to watch video on more screens all around the house, and on the go.  With more than 45 networks appealing to distinct demographic, psychographic and geographic audiences around Lansing, cable television is unmatched in its ability to offer both broad as well as targeted advertising reach.  And since we know that 39% of TV viewers use the Internet on their tablet and 40% use the Internet on their smartphones while watching TV, we’ll help you leverage the ever increasing consumer “media multitasking” behavior for the benefit of your advertising objectives utilizing high-traffic sites like and 

Consumers are using more media than ever before, and 81% of the 5.5 hours that they’re spending per day is spent with TV and digital platforms.  Engaging in a multi-screen advertising approach with Spotlight will give you higher frequency, better reach and deeper engagement with your target audience/s in the Lansing market.  It’s a powerful, effective strategy for local and national advertising alike.  To learn more about how multi-screen advertising will help your business reach the right audiences in Lansing, download our one sheet below.

*Source: eMarketer, April 2015

**Source: IPG Media Lab + Magna Global with Nielsen. Cross Platform Report 2013

One Sheet

Lansing Automotive Advertising

Reach Automotive Consumers in Lansing

Competition for car buyers in Lansing is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention in the Lansing.

There’s no better way to show off a new car than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers in Lansing are seeing your name when they’re thinking of purchasing a new vehicle. Click here to learn more about our automotive advertising solutions.

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