Minneapolis-St. Paul

Market Summary

Comcast Spotlight offers businesses the chance to be a part of great sports programming for the Vikings, Twins, Wild, Timberwolves, Lynx and more. What’s more? You can advertise on 50+ popular networks like A&E, Discovery, HGTV, Bravo and cable news. Your message can reach more than 1 million homes the Twin Cities or target households in 15 geographic zones. What’s more? Your advertising message can reach audiences who watch TV, stream video online or catch up with Video On Demand.

One Sheet

Source: Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network. Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017. Local Market (Minneapolis-St. Paul DMA).

Market Opportunities

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Advertise in the NHL Regular Season and Stanley Cup Playoffs

Get your brand in front of hockey fans with TV and digital advertising

Looking for non-stop action, the grittiest plays and the best beards? The National Hockey League delivers just that from October through June, culminating with some of the most entertaining and competitive playoff games in sports.

Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.

Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with the NHL. 

We deliver the most live hockey all season long, highlighted by unparalleled rivalry matchups on NBCSN. We’re home to more live, exclusive Playoff games than anyone else, including coverage in every Playoff round, and two Stanley Cup Final games.* Visit our Sports Advertising page for more information.

*Source: Based on 2017/18 NHL Regular Season and Playoff Schedule
Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NHL (Regular Season or NHL Playoffs) in the past 12 months

One Sheet

Automotive Advertising

Drive Customers to Your Dealership

Competition for car buyers is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention.

There’s no better way to show off a new car than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers are seeing your name when they’re thinking of purchasing a new vehicle. Click here to learn more about our automotive advertising solutions.

One Sheet

Political Advertising

Viewers Vote for Video, So Should You

Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.

Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms and develop a plan to reach them with targeted video advertising.

Click here to learn more about our political advertising solutions.

One Sheet

Advertise in the NBA Regular Season, All-Star Game and Playoffs

Put your brand at Center Court!

The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where the international magic between The Greek Freak and Porziņģis happens. And it’s where the Dubs’ dynasty-in-the-making happens.  

With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices. Visit our Sports Advertising page for more information.

*Source:  Turner.com 2017
**Source:  Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months

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Advertising Opportunities for The Golf Majors

Put your message in front of one of TV’s Most Desirable, Upscale Audiences

Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues. 

Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.

And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.

Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors and visit our Sports Advertising page for more information.

One Sheet

NASCAR Advertising Opportunities

Delivering Race Fans All Year Long

Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.

*Source:  “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.

Infographic

Local NFL Advertising Opportunities

Align your business with the action

Year in and year out, the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.

With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers on Monday Night Football on ESPN and Thursday Night Football on The NFL Network.

  • For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
  • On ESPN, the season-opening “MNF” doubleheader in 2016 claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2

NFL

Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. Visit our Sports Advertising page for more information.

1 https://nflcommunications.com/Pages/NFL-Network-Second-Most-Watched-Sports-Cable-Network-During-2016-NFL-Season-in-Key-Demos.aspx
2 http://tvbythenumbers.zap2it.com/weekly-ratings/cable-weekly-top-25-sept-12-18-2016/
One Sheet

Your Ad on Devices Everywhere

Targeted Digital Advertising to Grow Your Business

In a world with a billion websites, effective digital advertising means cutting through the clutter to reach local customers your business needs to grow. Video and display advertising on the websites consumers visit every day extend your advertising reach and increase brand recall, create demand and drive traffic to your site.

We can segment your audience based on demographic and geographic data to ensure your message has the maximum impact. You can also add interactive features to your ad, linking directly to your website and social media profiles, beginning a vital one-to-one conversation with your customers.

Comcast Spotlight’s digital solutions ensure your online advertising has maximum reach and impact on sites like XFINITY.com and targeted networks like NBCU Digital Entertainment. You can learn more by downloading our one sheets below.

One Sheet

Multi-Screen Advertising

Reach Customers When and Where They Watch Video

Television and digital advertising solutions integrate your message to potential customers in a more engaging and impactful way. Target the right message to the right customers in just the neighborhoods that matter most to your business.

Promotional Opportunities

Cobrand Your Business with Current Hot Programming

Cable television brands are incredibly valuable and highly recognizable. Our clients in the Minneapolis-St. Paul market can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.

Promotions help differentiate Comcast Spotlight from our competitors through unique and exclusive opportunities created for the benefit of our clients. An investment in a promotion, combined with a sound advertising and marketing strategy, produces tangible sales results by extending the advertiser’s name and brand beyond their advertising campaign.

Creative Services

Your Ad Should Stand Out, Creativity Counts

As your local media partner in the Twin Cities, we can help you create an impactful commercial that resonates with your audience, all the way from creating a storyboard to post production. We’ll put our expertise and relationships to work for you and your agency to ensure your business stands out on TV and digital platforms.

Successful advertising is about both finding the right audience and delivering a memorable message. Telling your story simply and creatively is an art, from developing an attention-getting concept to post production. Our teams have the experience to know what works and  can bring innovative visions to life. Your business will stand out with TV and digital advertising that resonates with your customers.

Cable spot advertising puts your brand on the map—and brings customers to your door. Contact us today for more information!

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