Comcast Spotlight offers businesses the chance to be a part of great sports programming for the Vikings, Twins, Wild, Timberwolves, United FC, Lynx and more. What’s more? You can advertise on 50+ popular networks like A&E, Discovery, HGTV, Bravo and cable news. Your message can reach more than 1 million homes the Twin Cities or target households in 15 geographic zones. What’s more? Your advertising message can reach audiences who watch TV, stream video online or catch up with Video On Demand.One Sheet
Source: Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network. Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017. Local Market (Minneapolis-St. Paul DMA).
Advertise in the NHL Regular Season and Stanley Cup Playoffs
Get your brand in front of hockey fans with TV and digital advertising
Looking for non-stop action, the grittiest plays and the best beards? The National Hockey League delivers just that from October through June, culminating with some of the most entertaining and competitive playoff games in sports.
Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.
Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with the NHL.
We deliver the most live hockey all season long, highlighted by unparalleled ‘Wednesday Night Rivalry’ matchups on NBCSN. We’re home to more live, exclusive Playoff games than anyone else, including coverage in every Playoff round, and two Stanley Cup Final games.*
*Source: Based on 2017/18 NHL Regular Season and Playoff Schedule
Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NHL (Regular Season or NHL Playoffs) in the past 12 months
Drive Customers to Your Dealership
Competition for car buyers is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention.
There’s no better way to show off a new car than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers are seeing your name when they’re thinking of purchasing a new vehicle. Click here to learn more about our automotive advertising solutions.
Viewers Vote for Video, So Should You
Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.
Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms, and develop a plan to reach them with targeted video advertising.
Click here to learn more about our political advertising solutions.
Advertise in the NBA Regular Season, All-Star Game and Playoffs
Put your brand at Center Court!
The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where Hoodie Melo & Paul George join forces in OKC. It’s where the international magic between The Greek Freak and Porziņģis happens. It’s where Lonzo Ball…happens. And it’s where the Dubs’ dynasty-in-the-making happens.
With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices.
*Source: Turner.com 2017
**Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months
The World's Most Popular Sport is Back
2018 FIFA World Cup Russia™
This summer the world will experience a seismic shift. The World Cup is so big and significant, it turns everything upside down. Rivals become Allies. Teammates become Enemies. Tiny Nations become World Powers. World Powers become Underdogs... and the World becomes the World Cup.
The FIFA World Cup is the single most watched sporting event in the world.* 31 days of intense action takes place June 14 – July 15, from the Group Matches to the Round of 16, to the Quarter and Semi-Finals, culminating with the World Cup Final where one team will be declared World Champion.
Soccer viewers are young and affluent, and watch video on all devices.**
With 26 games on FS1, Comcast Spotlight will align your brand with the FIFA World Cup. You’ll reach this captive audience everywhere they’re watching.
Click here to contact a Comcast Spotlight account executive to build your media plan for the FIFA World Cup Russia™.
**Source: USA Plus-MRI/Mosaic, Au15-No16, Scarborough, Base: Adults 18+. Target: *Special TV Sports Watched Past Yr: World Cup soccer/qualifiers* OR *SportsView TV-Brdcst/Cable Ps12Mo: European soccer* OR *SportsView TV-Brdcst/Cable Ps12Mo: Mexican Soccer National Team* OR *SportsView TV-Brdcst/Cable Ps12Mo: U.S. Soccer National Team*. Online Video percentage based off WaysUseIntrnt/App PsMon-AnyDevice: Video clips *YouTube, etc.* OR Watch free TV programs OR Watch TV programs-onlne subscrption.
Advertising Opportunities for The Golf Majors
Put your message in front of one of TV’s Most Desirable, Upscale Audiences
Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues.
Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.
And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.
Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors.
NASCAR Advertising Opportunities
Delivering Race Fans All Year Long
With Dale Jr. and Danica now enjoying retirement, will young blood take the reins from the seasoned vets in 2018? NASCAR’s Energy Cup Series will showcase a new group of young drivers trying to pull away from the old guard. And in both the Xfinity Series and Camping World Truck Series, drivers will try to earn their right to drive with the best in the world. Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line.
Covering the top three tiers of the NASCAR ladder, the season will launch in Daytona in February and culminate in November in Miami. With eleven races on FS1 and another thirteen on NBCSN, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.*
Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.
*Source: “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.
**Source: “Insights into NASCAR fan loyalty to sponsors.” thedriveotconnect.com. 5/4/16. Web. 1/12/18
Local NFL Advertising Opportunities
Align your business with the action this fall
Year in and year out the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.
With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers in Monday Night Football on ESPN and Thursday Night Football on The NFL Network.
- For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
- On ESPN the season-opening “MNF” doubleheader claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2
Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising.
Your Ad on Devices Everywhere
Targeted Digital Advertising to Grow Your Business
In a world with a billion websites, effective digital advertising means cutting through the clutter to reach local customers your business needs to grow. Video and display advertising on the websites consumers visit every day extend your advertising reach and increase brand recall, create demand and drive traffic to your site.
We can segment your audience based on demographic and geographic data to ensure your message has the maximum impact. You can also add interactive features to your ad, linking directly to your website and social media profiles, beginning a vital one-to-one conversation with your customers.
Comcast Spotlight’s digital solutions ensure your online advertising has maximum reach and impact on sites like XFINITY.com and targeted networks like NBCU Digital Entertainment. You can learn more by downloading our one sheets below.
Reach Customers When and Where They Watch Video
Television and digital advertising solutions integrate your message to potential customers in a more engaging and impactful way. Target the right message to the right customers in just the neighborhoods that matter most to your business.
Cobrand Your Business with Current Hot Programming
Cable television brands are incredibly valuable and highly recognizable. Our clients in the Minneapolis-St. Paul market can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.
Promotions help differentiate Comcast Spotlight from our competitors through unique and exclusive opportunities created for the benefit of our clients. An investment in a promotion, combined with a sound advertising and marketing strategy, produces tangible sales results by extending the advertiser’s name and brand beyond their advertising campaign.
Your Ad Should Stand Out, Creativity Counts
As your local media partner in the Twin Cities, we can help you create an impactful commercial that resonates with your audience, all the way from creating a storyboard to post production. We’ll put our expertise and relationships to work for you and your agency to ensure your business stands out on TV and digital platforms.
Successful advertising is about both finding the right audience and delivering a memorable message. Telling your story simply and creatively is an art, from developing an attention-getting concept to post production. Our teams have the experience to know what works and can bring innovative visions to life. Your business will stand out with TV and digital advertising that resonates with your customers.
Cable spot advertising puts your brand on the map—and brings customers to your door. Contact us today for more information!