Comcast Spotlight in Roanoke-Lynchburg is dedicated to providing client-focused, multi-screen, solutions-based marketing opportunities for advertisers via television and online products. Utilizing the power of TV and online together to target viewers more efficiently and more effectively, Comcast Spotlight offers integrated promotional opportunities, enhanced resources, advanced technologies and innovative products to help you realize greater value for your advertising investment.
About the Market
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Gender
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49%Male
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51%Female
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Age
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11%5 to 14 Years Old
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7.5%15 to 19 Years Old
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8.5%20 to 24 Years Old
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11%25 to 34 Years Old
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12%35 to 44 Years Old
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15%45 to 54 Years Old
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13%55 to 64 Years Old
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16%65+ Years Old
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Income
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6.9%Less than $25,000
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18%$25,000 to $49,999
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38%$50,000 to $74,999
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18%$75,999 to $99,999
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11%$100,000 to $149,999
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8.6%$150,000
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Ethnicity
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16%African-American
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79%Caucasian
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1.6%Asian
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3.2%Other
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Education
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41%H.S. Grad or Less
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20%Some College
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40%College Grad or More
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Occupation
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36%Blue Collar
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31%White Collar
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Household Statistics
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6.7%Single
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86%Married
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21%Household w/Children
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84%Homeowner
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16%Renter
Source: Rhiza for Media, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -- 2012A release). For all Experian data (2012 Experian Information Solutions, Inc.)
Market Services
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Advertise during the NHL Regular Season and Stanley Cup Playoffs
Get your brand in front of hockey fans with TV and digital advertising
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Advertise During the NBA Regular Season, All-Star Game and Playoffs
Put your brand at Center Court!
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Cable's Got You Covered When it Comes to the Majors
Put your message in front of one of TV’s most desirable, upscale audiences
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