Roanoke
Market Summary
Comcast Spotlight’s Roanoke-Lynchburg DMA combines television and digital video to reach an audience of more than 155,000 across 11 targeted zones wherever and whenever people watch, at any time and on any device. We offer advertisers a variety of programming opportunities in Star City, including local sports coverage of the NFL, NHL, MLB, NBA, and NCAA. Our advertisers also gain access to cable programming across 50+ networks including HGTV, Discovery Channel, ESPN, TLC and more.
One SheetSource: Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network. Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017. Local Market (Roanoke DMA).
Market Opportunities
Automotive Advertising
Drive Customers to Your Dealership
Competition for car buyers is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention.
There’s no better way to show off a new car than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers are seeing your name when they’re thinking of purchasing a new vehicle. Click here to learn more about our automotive advertising solutions.
Political Advertising
Viewers Vote for Video, So Should You
Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.
Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms and develop a plan to reach them with targeted video advertising.
Click here to learn more about our political advertising solutions.
Advertise in the NHL Regular Season and Stanley Cup Playoffs
Get your brand in front of hockey fans with TV and digital advertising
Looking for non-stop action, the grittiest play and the best beards? The NHL delivers just that from October through June, culminating with some the most entertaining and competitive playoff games in sports. Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.
Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with NHL.
The NHL Playoffs are where Comcast Spotlight really shines, with extensive coverage every round – and two telecasts of the Stanley Cup Finals!
Contact us today to align your business with affluent NHL fans watching video across all devices.
Advertise in the NBA Regular Season, All-Star Game and Playoffs
Put your brand at Center Court!
The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where the international magic between The Greek Freak and Porziņģis happens. And it’s where the Dubs’ dynasty-in-the-making happens.
With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices. Visit our Sports Advertising page for more information.
*Source: Turner.com 2017
**Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months
Advertising Opportunities for The Golf Majors
Put your message in front of one of TV’s Most Desirable, Upscale Audiences
Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues.
Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.
And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.
Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors and visit our Sports Advertising page for more information.
NASCAR Advertising Opportunities
Delivering Race Fans All Year Long
Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.
*Source: “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.
Local NFL Advertising Opportunities
Align your business with the action
Year in and year out, the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.
With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers on Monday Night Football on ESPN and Thursday Night Football on The NFL Network.
- For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
- On ESPN, the season-opening “MNF” doubleheader in 2016 claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2
Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. Visit our Sports Advertising page for more information.
2 http://tvbythenumbers.zap2it.com/weekly-ratings/cable-weekly-top-25-sept-12-18-2016/
