In the News

Thursday, April 5, 2018 - 09:21
By: Amy Maclean, Cablefax

Big MSOs Charter, Comcast and Cox made news Wednesday with the announcement of a new division within NCC Media for unified ad solutions across NCC participants’ national footprint. It’s the latest push to make national ad buys easier. Efforts to date have primarily been...
Wednesday, April 4, 2018 - 09:00
The new division within NCC Media will help advertisers reach audiences nationwide with innovative technologies that deliver precision, consistency and accountability.

NEW YORK, April 4, 2018 /PRNewswire/ -- Charter Communications (NASDAQ: CHTR), Comcast Corporation (NASDAQ: CMCSA) and Cox...
Wednesday, April 4, 2018 - 03:09
by Kelly Liyakasa, AdExchanger

Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint.

The three are forming a division within NCC Media – a national cable sales group in which they are joint...
Tuesday, April 3, 2018 - 10:53
New technology could transform advertising, distribution

By: Gary Arlen, Multichannel News

Blockchain enthusiasts expect 2018 to be a breakthrough year in media and advertising, despite offering differing definitions of what, precisely, blockchain is.

Digital distribution and advertising...
Friday, March 16, 2018 - 10:27
By Robert Andrews, Beet.tv

For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences.

But Comcast’s ad sales division is now helping buyers use data and advanced...
Wednesday, February 28, 2018 - 10:30
Video advertising is witnessing unprecedented growth as more businesses begin to recognize its massive capacity to disseminate their message to the world. Conventional television broadcasting which lay the groundwork for this revolution is now giving way to digital video advertising that employs...
Tuesday, February 6, 2018 - 09:54
By: Audrey Luk, LiveRamp, February 6, 2018
Remember when TV was the small screen? Back then, what we now call cell phones were car phones, and mobile advertising was a billboard on the side of a bus.
How times have changed. And how imperative it is for TV to claim its place in today’s...
Wednesday, December 13, 2017 - 15:00
Once Launched, New Interconnect One-stop Shop Experience will Make it Easier and More Efficient for Advertisers to Buy Television and Digital Advertising Across the NY DMA

NEW YORK--(BUSINESS WIRE)--Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA)...
Tuesday, November 21, 2017 - 09:17
By: Markos Papdatos, November 21, 2017, Digital Journal

Two-time Olympic medalist Nancy Kerrigan chatted with Digital Journal about her family, athletic career, and her experience on "Dancing with the Stars." She also opened up about what she is most thankful for this Thanksgiving holiday....

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