In The News

  • Advertising Target: Cable Takes Aim at Digital’s Perceived Advantages

    Thursday, Apr 5, 2018 - 09:21

    By: Amy Maclean, Cablefax Big MSOs Charter, Comcast and Cox made news Wednesday with the announcement of a new division within NCC Media for unified ad solutions across NCC participants’ national footprint. It’s the latest push to make national ad buys easier. Efforts to date have primarily been focused in the national spot marketplace—with spot a key focus of NCC (owned by Charter, Comcast and Cox). This is the next step as the industry tries to stave off ad dollars migrating to dig

  • Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group

    Wednesday, Apr 4, 2018 - 03:09

    by Kelly Liyakasa, AdExchanger Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is leading the group, which is backed by resources from Charter and Cox. The new group is curre

  • What Blockchain Means to Media

    Tuesday, Apr 3, 2018 - 10:53

    New technology could transform advertising, distribution By: Gary Arlen, Multichannel News Blockchain enthusiasts expect 2018 to be a breakthrough year in media and advertising, despite offering differing definitions of what, precisely, blockchain is. Digital distribution and advertising payments are expected to be the runaway applications for the new secure technology, and fervent promoters use an almost-identical mantra about the evolution process en route to widespread adoption of bl

  • Charter, Comcast and Cox to Form New Group to Sell National Advanced Advertising Solutions

    Wednesday, Apr 4, 2018 - 09:00

    The new division within NCC Media will help advertisers reach audiences nationwide with innovative technologies that deliver precision, consistency and accountability. NEW YORK, April 4, 2018 /PRNewswire/ -- Charter Communications (NASDAQ: CHTR), Comcast Corporation (NASDAQ: CMCSA) and Cox Communications, owners of NCC Media, today announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint. The g

  • Comcast Spotlight Brings Advanced TV Targeting To Local Buyers

    Friday, Mar 16, 2018 - 10:27

    By Robert Andrews, For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences. But Comcast’s ad sales division is now helping buyers use data and advanced analytics to more precisely reach the viewer of their dreams, no matter what screen they are watching on. Comcast Spotlight is bringing advanced audience targeting and buying to the local level,