In The News

  • Advanced TV trends: conquering the original small screen

    Tuesday, Feb 6, 2018 - 09:54

    By: Audrey Luk, LiveRamp, February 6, 2018 Remember when TV was the small screen? Back then, what we now call cell phones were car phones, and mobile advertising was a billboard on the side of a bus. How times have changed. And how imperative it is for TV to claim its place in today‚Äôs customer experience as a measurable channel for reaching consumers, especially as spending on digital advertising has surpassed TV for the first time. At RampUp on the Road in Ne

  • Altice USA, Charter and Comcast Reach Agreement to Form New Interconnect in the New York DMA

    Wednesday, Dec 13, 2017 - 03:00

    Once Launched, New Interconnect One-stop Shop Experience will Make it Easier and More Efficient for Advertisers to Buy Television and Digital Advertising Across the NY DMA NEW YORK--(BUSINESS WIRE)--Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA) today announced that they have reached a preliminary agreement to form a new Interconnect in the New York market that will provide a one-stop advertising solution to reach more than 6.2 million househo

  • Interview with Nancy Kerrigan: Two-time Olympic medalist

    Tuesday, Nov 21, 2017 - 09:17

    By: Markos Papdatos, November 21, 2017, Digital Journal Two-time Olympic medalist Nancy Kerrigan chatted with Digital Journal about her family, athletic career, and her experience on "Dancing with the Stars." She also opened up about what she is most thankful for this Thanksgiving holiday. When asked what motivates her each day, Kerrigan noted that she got in the habit of being motivated every day when she was very young. "Back in those days, I would get up and go to the rink every mo

  • Drive to Inspire Makes Stop at HPD

    Wednesday, Oct 18, 2017 - 04:31

    By: Jesse Finver, WJTV The Drive to Inspire breast cancer awareness campaign made a stop at the Hattiesburg police department on Wednesday. Toyota of Hattiesburg partnered with Forrest General Hospital, HattiesburgCars.com and Comcast Spotlight in an effort to create more awareness about breast cancer in the area. The main tool the group uses to create awareness is its pink car, which people have been signing to show their support for the cause. Sherial Robinson is one of many breast ca

  • Advanced Ad 2017: Keep it Simple

    Wednesday, Oct 18, 2017 - 04:54

    By: Mike Farrell, Multichannel News NYC TV Week panel says simplification, creating multiscreen experiences will drive advanced ad growth New York -- Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and targeting emerge, a panel of experts said at the Multichannel News/B&C Advanced Advertising event here Wednesday (Oct. 18), part of NYC Television Week. Comcast Spotlight vice president o