In The News

  • Comcast Spotlight Brings Advanced TV Targeting To Local Buyers

    Friday, Mar 16, 2018 - 10:27

    By Robert Andrews, For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences. But Comcast’s ad sales division is now helping buyers use data and advanced analytics to more precisely reach the viewer of their dreams, no matter what screen they are watching on. Comcast Spotlight is bringing advanced audience targeting and buying to the local level,

  • Maria Weaver: Bringing Unparalleled Experience in the Advertising Arena

    Wednesday, Feb 28, 2018 - 10:30

    Video advertising is witnessing unprecedented growth as more businesses begin to recognize its massive capacity to disseminate their message to the world. Conventional television broadcasting which lay the groundwork for this revolution is now giving way to digital video advertising that employs the power of the web via modern media formats. However, building and executing a well-defined advertising campaign is an investment of time, effort and resources. To manage this process, business owne

  • Skating legend comes to Salem for closing of 2018 Winter Olympics

    Sunday, Feb 25, 2018 - 09:33

    By: Mary Marko, February 25, 2018, Salem News SALEM — Olympic figure skater Nancy Kerrigan signed autographs as people perused the pups and kittens at the Northeast Animal Shelter on Sunday –  the day of the closing ceremony of the 2018 winter Olympics.   Kerrigan's own children were in a meet and greet room with a dog while she signed ice skates and pieces of paper. Although Kerrigan avoided the press, she was represented by her husband and agent, Jer

  • Advanced TV trends: conquering the original small screen

    Tuesday, Feb 6, 2018 - 09:54

    By: Audrey Luk, LiveRamp, February 6, 2018 Remember when TV was the small screen? Back then, what we now call cell phones were car phones, and mobile advertising was a billboard on the side of a bus. How times have changed. And how imperative it is for TV to claim its place in today’s customer experience as a measurable channel for reaching consumers, especially as spending on digital advertising has surpassed TV for the first time. At RampUp on the Road in Ne

  • Altice USA, Charter and Comcast Reach Agreement to Form New Interconnect in the New York DMA

    Wednesday, Dec 13, 2017 - 03:00

    Once Launched, New Interconnect One-stop Shop Experience will Make it Easier and More Efficient for Advertisers to Buy Television and Digital Advertising Across the NY DMA NEW YORK--(BUSINESS WIRE)--Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA) today announced that they have reached a preliminary agreement to form a new Interconnect in the New York market that will provide a one-stop advertising solution to reach more than 6.2 million househo

Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith

In the News

Mon, 12/05/2016 - 11:37

By: Steve Ellwanger, Beet.TV

Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat 2016.

Prompted by panel moderator Ashley J. Swartz, CEO and Founder of Furious Corp., to reflect on the transformation of Comcast over the last several years, Smith, who is SVP of Comcast Media 360, invokes the fictional Philadelphia-based company Kabletown.

“When you look at the legacy cable company created by Ralph Roberts, which was parodied on a show called 30 Rock, which is on a network we owned, and you look at where it is today, the way we look at it is in the eyes of the customer and certainly the advertiser,” Smith says.

He goes on to cite the “radical evolution of measurement” from C3 and its innumerable permutations along with the many choices consumers have for viewing video content. “I think it’s constantly evolving, but the one thing that we really do focus on and we have to be cause it’s competitive is the consumer experience,” says Smith.

Click here to continue reading and watch the full panel discussion.

Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith