In the News


Media Contact:
Elaine Wong, Vice President of External Communications
Phone: 917.934.1559
Email: Elaine_Wong@comcast.com

Friday, March 16, 2018 - 10:27
By Robert Andrews, Beet.tv
For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences.
But Comcast’s ad sales division is now helping buyers use data and advanced analytics...
Wednesday, February 28, 2018 - 10:30
Video advertising is witnessing unprecedented growth as more businesses begin to recognize its massive capacity to disseminate their message to the world. Conventional television broadcasting which lay the groundwork for this revolution is now giving way to digital video advertising that employs...
Tuesday, February 6, 2018 - 09:54
By: Audrey Luk, LiveRamp, February 6, 2018
Remember when TV was the small screen? Back then, what we now call cell phones were car phones, and mobile advertising was a billboard on the side of a bus.
How times have changed. And how imperative it is for TV to claim its place in today’s...
Wednesday, December 13, 2017 - 15:00
Once Launched, New Interconnect One-stop Shop Experience will Make it Easier and More Efficient for Advertisers to Buy Television and Digital Advertising Across the NY DMA

NEW YORK--(BUSINESS WIRE)--Altice USA (NYSE: ATUS), Charter Communications (NASDAQ: CHTR) and Comcast Cable (Nasdaq: CMCSA)...
Tuesday, November 21, 2017 - 09:17
By: Markos Papdatos, November 21, 2017, Digital Journal
Two-time Olympic medalist Nancy Kerrigan chatted with Digital Journal about her family, athletic career, and her experience on "Dancing with the Stars." She also opened up about what she is most thankful for this Thanksgiving holiday....
Wednesday, October 18, 2017 - 16:54
By: Mike Farrell, Multichannel News
NYC TV Week panel says simplification, creating multiscreen experiences will drive advanced ad growth
New York -- Content providers should continue to strive to keep the ad buying experience simple, especially as advanced technologies and targeting emerge, a...
Wednesday, October 18, 2017 - 16:31
By: Jesse Finver, WJTV
The Drive to Inspire breast cancer awareness campaign made a stop at the Hattiesburg police department on Wednesday.
Toyota of Hattiesburg partnered with Forrest General Hospital, HattiesburgCars.com and Comcast Spotlight in an effort to create more awareness about breast...
Tuesday, August 29, 2017 - 08:40
Originally appeared in Media $ales Today, by Courtney Huckabay,  August 29, 2017

Challenge: Newly acquired private school needs to rebrand    

Comcast Spotlight AE Ana Jimenez connected with a private school in Monterey, Calif. that had been acquired recently. It housed...
Thursday, August 3, 2017 - 12:52
Originally appeared in Broadcasting & Cable, August 3, 2017

Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner have signed on to Next TV Summit New York City as sponsors, B&C parent NewBay Media announced Thursday.

The event,...
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