Our Approach

Our Approach

Comcast Spotlight’s advertising approach is designed to maximize campaign effectiveness by delivering your message across every screen. Our multi-part equation begins with a comprehensive, holistic method to find your desired audiences and target them anywhere they watch video content. By using viewership data to inform strategy, we ensure you get the most out of every campaign. Then, we report results, optimize, and prove our impact. Our approach is advanced and efficient, and we’re ready to put it to work for you. Watch this short video to learn more.

Finding the Right Audience

Our mission is to find your highly engaged audience and provide you with an effective media plan. Our ability to find the right audience using our data-driven solutions enables us to create effective advertising plans for every client.

Audience Targeting

Once we’ve found and identified your audience, the next step is to reach them with messages that resonate. We call it audience targeting, and we work with you to target customized audience segments with the most relevant message as they watch high-quality video content. This ensures that no matter what screen they’re watching—be it TV, laptop, tablet or mobile device—we reach them while they enjoy engaging entertainment.


With your advertising audience specified and message delivered, our work in optimizing your campaign is just beginning. In the reporting phase, we evaluate how the advertising performs. We deliver performance data to you, and then we calibrate our approach by analyzing the data for future planning efforts to make sure your advertising message continues to make an even bigger impact moving forward.


Having data is vital, but no amount of information can be truly valuable without an understanding of how to make it actionable. That’s where Comcast Spotlight’s consultative sales team comes in. We dive deep into the data to determine which tactics delivered which results. Then we use that information to craft individualized insights about your advertising so you can make the most out of your budget.

Cross-Platform Inventory and Sophisticated Service

Our inventory, service and support are the backbone of our holistic approach. Our ad inventory is both broad and targeted, with content offerings including the hottest network programming and digital destinations. We curate these options to ensure your message runs against brand-safe content, so your placement is perfectly suited to your specific message. Every step of the way, you’re supported by industry experts ready to help you get the most out of your advertising.

Find Your Audience

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Ad Solutions

We’re making the next generation of multiscreen advertising possible.

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TV & Digital Content

Put your message on the hottest shows, sites and screens.

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We have media experts ready with market-specific insights.

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