For years, we’ve heard all politics are local. With a faster paced world, greater connectivity, and more options to consume information – those words have never been more true. Political campaigns from the national stage to the local stage have seen an imperative need to evolve their advertising strategy to address the evolving landscape.
Campaign managers and politicians alike are often struck with finding the platforms and channels to best connect with their audience, all with preserving precious ad dollars. The channels that have traditionally come to mind; broadcast news, radio, newspaper, social, direct mail all offer different ad formats and opportunities, but do they really deliver the return on your investment you were hoping for – reaching your intended audience and influencing votes that win elections?
Download our Definitive Guide to Local Political Advertising for an in-depth look at the numbers that can help inform your campaign strategy.