Sports Advertising

Sports Advertising & Marketing

Sports programming has an extensive and unrivaled reach. Comcast Spotlight can pair your message with the live sports content the audiences in your market crave. That way, you’ll get all the local fans you need with precision and reliability.


Develop Your Sports Marketing Game Plan

Put the marketing muscle of sports to work for you.

Savvy media professionals know that sports isn't just a program genre. It's an integral part of American life, with appeal that extends across age, gender and geography--reaching large, passionate audiences.

A team of industry experts explains why the Olympics have been such a success, and why sports is an especially effective marketing tool for advertisers, offering higher ad recall and huge social media engagement. 

Advertise in the NHL Regular Season and Stanley Cup Playoffs

Get your brand in front of hockey fans with TV and digital advertising

Looking for non-stop action, the grittiest plays and the best beards? The National Hockey League delivers just that from October through June, culminating with some of the most entertaining and competitive playoff games in sports.

Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.

Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with the NHL. 

We deliver the most live hockey all season long, highlighted by unparalleled ‘Wednesday Night Rivalry’ matchups on NBCSN. We’re home to more live, exclusive Playoff games than anyone else, including coverage in every Playoff round, and two Stanley Cup Final games.* 

*Source: Based on 2017/18 NHL Regular Season and Playoff Schedule
Source: Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NHL (Regular Season or NHL Playoffs) in the past 12 months

One Sheet

Advertise in the NBA Regular Season, All-Star Game and Playoffs

Put your brand at Center Court!

The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where the international magic between The Greek Freak and Porziņģis happens. And it’s where the Dubs’ dynasty-in-the-making happens.  

With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices.

*Source: 2017
**Source:  Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months

Cable's Got You Covered When it Comes to the Majors

Put your message in front of one of TV’s most desirable, upscale audiences

From the lawns of the All England Club to the greens of Augusta…from the hard courts in Queens to the hardest course on Scottish links…Comcast Spotlight will be covering every swing.  

Comcast Spotlight can align your brand with some of the most prestigious tournaments across golf and tennis to help you reach incredibly affluent audiences. With coverage across events like The PGA Championship and Wimbledon, we’ve got you covered. Learn more about the audiences we can help you reach.Golf and Tennis reached over 115 million viewers quarterly in 2017 and viewership is growing.* Total minutes viewed in 2017 were up 9% year-over-year among all persons and up 7% among A25 - 54.** Reach this growing audience by booking your plan today. Coverage throughout the summer will keep you top of mind with this affluent, highly-engaged audience.***

Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf and Tennis Majors.

*Source: Nielsen CY 2017, Live+SD, average quarterly reach with 1+ minute qualifier, Golf and Tennis telecasts across all nationally measured networks.
**Source: Nielsen CY 2017 compared to CY 2016, Live+SD, Golf and Tennis telecasts across all nationally measured networks.
***Source: Scarborough USA+: Dec15-Apr17, Adults 18+ who have watched the PGA Tour or Mens/Womens Tennis on Cable in the past year
One Sheet

Get in on NFL action this fall

Call us before time runs out!

Year in and year out the NFL delivers the best ratings, biggest excitement, and highest engagement on the greatest stage in sports.

With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers in Monday Night Football on ESPN and Thursday Night Football on The NFL Network.

  • For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
  • On ESPN the season-opening “MNF” doubleheader claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2

Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. 


One Sheet

NASCAR Advertising Opportunities

Delivering Race Fans All Year Long

Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.

*Source:  “NASCAR Fans most brand loyal among all American sports fans." Nielsen. 3/23/15. Web. 1/12/18.


MLB Regular Season, Home Run Derby & Postseason

An action-packed 162 game season, where every game counts. 12 inning nail biters. The next Home Run Derby Champ. The ‘win or go home’ Wildcard game. That unsuspecting team that has the miraculous playoff run. From April through October, we give you a front row seat for all the MLB season action. Our extensive coverage includes the most regular season games, the MLB All-Star Game Home Run Derby, exclusive Postseason coverage including the American League & National League Wild Card Games, American League & National League Divisional Series and the American League & National League Championship Series.

Cable to Crown another National Champion

NCAA College Football Bowl Games

After a long college football season, the four highest-rated teams will line up against one another to crown a National Champion. From December 15th, 2018 through January 7th, 2019 college football fans will be watching 33 bowl games featuring 66 of the best NCAA teams from across the country, all airing exclusively on ESPN, ESPN2, and FS1.

It all starts as twelve top teams match up in the New Year’s Six Bowls. The New Year’s Six, only on ESPN, is made up of the Peach Bowl, the Fiesta Bowl, the Rose Bowl, the Sugar Bowl, this year’s College Football Playoff Semifinals, the Orange Bowl and the Cotton Bowl - all culminating with the 2019 College Football National Championship in the Bay Area.

Comcast Spotlight will align your brand with the crème de la crème in college football to reach an affluent* and incredibly loyal and passionate audience, watching the games on all devices. Contact Us Today to become Bowl Eligible.

*Scarborough Source: Scarborough USA+ (Dec15 - Apr17)
Adults 18+ who have watched any college football bowl games on cable in the past year.

One Sheet

Where to Reach This Audience

Whether you need to reach viewers across the country, in one region or city, or even just in your neighborhood, we can help make it happen. Our geographic targeting tools put your marketing muscle to work where your potential customers live, work and watch their favorite teams.

  • 80% of U.S. homes tuned in to the 2016 Rio Olympics—that’s 198 million viewers on TV alone.1
  • The 2016 NBA Western Conference Finals on TNT averaged 9.9 million viewers, and the Eastern Conference Finals on ESPN averaged 5.6 million viewers.1
  • The 2016 Major League Baseball NLCS on FS1 averaged 7 million viewers.1
  • The 2016 NCAA Men’s Division I Basketball championship game averaged 15.8 million viewers on TBS, TNT and truTV, peaking at 19 million viewers in the game’s thrilling final minutes.1
1.  Source: Nielsen Year in Sports Report: 2016, February, 2017

How to Reach This Audience

Your business can engage more sports fans with television and digital video advertising than with any other media source. Our offerings range from sport-specific networks that serve fans around the clock with live coverage, highlights and analysis programming, to entertainment networks that feature high-profile sports coverage. From regional to national sports networks, our media experts know your market like no one else.

Sports programming adds up to well over 80,000 hours per year, on dozens of channels like ESPN, FS1, NBCSN, FOX Sports regional networks, Comcast SportsNet, Golf Channel, NFL Network, the Big Ten Network, TNT and more. Your Comcast Spotlight team will work with you, crunching the numbers to find the sports your potential customers are most passionate about and to develop a strategy to reach them.

2018 Sports Planning Guide

Comcast Spotlight delivers every major sport across multiple screens, giving advertisers multiple ways to reach fans. Our 2018 Sports Planning Guide and calendar can help ensure you never miss a crucial chance to reach your audience.


Sports Reports

The world of sports marketing changes fast. Stay up to date with the trends and opportunities in reaching fans with Comcast Spotlight’s insight-forward sports reports.

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Find Your Audience

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