Automotive Success

OVERVIEW:

A multi-rooftop dealership in Peoria, IL, had a long-standing relationship with Comcast Spotlight. After years of running its commercial mostly on TV, the dealership began noticing a shift in how its audience was consuming video. The dealership decided to switch gears and invest heavily in the digital space to better reach the Peoria consumer market. 
 

STRATEGY:

This multi-rooftop dealership sought to reach local consumers in market to buy new or used vehicles. The latest research from Comcast Spotlight showed that approximately 40% of the target audience was watching Video on Demand (VOD). The dealership saw the value in multiscreen advertising and became an early adopter of Comcast Spotlight’s Premium Digital Video and Premium Digital TV offerings, including VOD. Its multiscreen campaign relied significantly on VOD content and live sports programming to expand its reach among its target audience.

SUCCESS:

The dealership’s Premium Digital Video ads were viewed in full 79% of the time, and its Premium Digital TV ads were completed 93% of the time. The dealership noted that this prominence in local media could help increase brand awareness and consideration.
 
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