Barbee's Freeway Ford of Denver

OVERVIEW:

How can you stand out from the crowd? By showcasing your company's unique personality, and it helps when you can feature a popular local celebrity. For Barbee's Freeway Ford of Denver, CO, that celebrity was Colorado Rockies player Todd Helton.

STRATEGY:

Comcast Spotlight's delivered an engaging, multi-screen campaign focused on a geographic area accounting for approximately 80% of the dealership's sales. High-profile television programming, like sports, coupled with pre-roll video, helped capture customers' attention. In addition to promoting new and used car sales, a commercial highlighting the dealership's service department was featured on Xfinity.com, helping drive that crucial line of business.

SUCCESS:

  • Service department business grew 30% year-over-year.
  • Growth in share of used-car sales.
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