Bertolli's Auto Body

OVERVIEW:

After being in an accident, some customers feel intimated about choosing an auto body shop. As a local, female-owned business, Bertolli's Auto Body of San Rafael. CA, feels it's especially important for women to feel comfortable coming to a body shop without that feeling of intimidation.

STRATEGY:

As a long-time advertiser on cable television, Bertolli's Auto Body has taken advantage of cable's wide array of high-profile programming, including live sports, on many different networks. With regular adjustments, Comcast Spotlight's account team ensures Bertolli's advertising airs on the right programs to maintain high frequency. To increase its reach, Bertolli's used its existing television commercial online with in-banner video ads on Xfinity.com, focused on the Marin, CA, zone, which includes San Rafael and surrounding areas.

SUCCESS:

  • The shop’s estimating business increased 20%, including repeat, referral and new business.
  • More than 700 engagements with online advertisement in a one-month period.
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