Bright Side Dental

OVERVIEW:

After finding that print and broadcast advertising delivered less-than-shining results, Bright Side Dental of Detroit, MI, turned to Comcast Spotlight to bring in new patients, boost traffic to the company's website, build brand awareness and increase the number of weekend and emergency appointments.

STRATEGY:

Working with the practice's advertising agency, Rebuild Nation, Comcast Spotlight gave Bright Side Dental reason to smile with a multi-screen advertising solution focusing on female viewers as a broad audience watching high-profile sports programming like Detroit Tigers baseball. Bright Side Dental's message highlighting quality dental care at an affordable price also reached prospective patients on Xfinity.com, through both in-banner video and pre-roll video advertising.

SUCCESS:

  • 14% new-patient growth year-over-year.
  • Annual revenue projected to increase 18%.
  • Annual office production projected to increase more than 25%.
  • Annual website traffic projected to increase 100%.
  • Return on investment for Comcast Spotlight multiscreen advertising campaign in excess of three to one.
Back to top