Cartwright's Plumbing

OVERVIEW:

You never know when you'll need a plumber, making it important to maintain a 'front-of-mind' presence with local customers. As a longtime advertiser, Cartwright's Plumbing of Santa Fe, NM, was aware of the power of cable television advertising to achieve that objective. With many prospective customers using multiple 'screens' on a daily basis, however, they wanted to seize the opportunity to reach that audience to increase their reach and frequency.

STRATEGY:

To get the most bang for the buck, Comcast Spotlight worked with Cartwright's to create a high-profile, cost-effective media plan, engaging niche audiences on Food Network and HGTV coupled with the broad reach of networks like History, A&E and FOX News as well as high-profile live sports programming. Advertising aired on alternating weeks, which maintained the front-of-mind presence while boosting efficiency. The company's light-hearted commercial was also featured online, enhanced with direct links to specific service options like plumbing, sewer and septic, and HVAC services.

SUCCESS:

  • Average of 500+ monthly engagements with online advertising.
  • Customer recognition and positive feedback around advertising campaign.
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