Downtown Hyundai

OVERVIEW:

When Downtown Hyundai of Nashville, TN, set a goal of selling more cars to fans of the Nashville Predators hockey team, and showing its civic spirit and support for the team, the dealership turned to Comcast Spotlight. The result was a multi-screen advertising campaign designed to score with customers.

STRATEGY:

The first step in the plan was creating a hockey-themed commercial. That advertisement aired during Predators games, with added reach and exposure provided by advertising on Xfinity.com, utilizing the same hockey theme.

SUCCESS:

  • 22% (16 additional cars) sales increase month-over-month.
  • 18% increase in showroom traffic month-over-month.
  • 8% increase in inquiries month-over-month.
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