Dwelling

OVERVIEW:

When the owners of home decor retailer Dwelling of Philadelphia, PA, needed to drive new business to both their website and store for a custom-order sales promotion, they turned to Comcast Spotlight for a custom-created multi-screen advertising campaign.

STRATEGY:

Decor had experience using geographically targeted pre-roll video advertising to successfully boost website traffic. To drive awareness of the chain's upcoming promotional sale, Comcast Spotlight helped them expand their efforts on two fronts. First, by expanding their online advertising from the two zones they had utilized in the past to reach the full Philadelphia market; and second, by adding television advertising in two local zones on popular cable networks like HGTV, Food Network, Bravo and CNN.

SUCCESS:

  • Sales for featured promotional event increased from previous comparable event.
  • More than 1,150 new website visitors.
  • Sales inquiry calls increased.
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