Michael Morse Law Firm

OVERVIEW:

Accidents can happen to anyone, and the Michael Morse Law Firm in Southfield, MI, is there to help Detroit-area residents who find themselves involved in a car crash or who need help with a Social Security disability case. To build its brand and remain top of mind with potential customers who may need legal representation at some point in the future, the firm worked with Comcast Spotlight on an aggressive multi-screen advertising campaign.

STRATEGY:

The primary audience for the firm was fairly broad: adults 25-54 living in the Detroit market. Comcast Spotlight’s research capabilities helped focus that campaign on such popular TV networks as A&E, BET, E!, ESPN, FX, MTV, OWN, Spike, TBS, truTV, TV One, VH1 and WE tv, targeted to zones in the Detroit market. Digital advertising included banner units on Xfinity.com, helping to drive traffic to the firm’s website.

SUCCESS:

The verdict was clear: multi-screen advertising delivered for the Michael Morse Law Firm, as it saw the total number of leads and clients increase 20-25%, while website traffic grew by 40%.

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