Perma-Seal Basement Systems

OVERVIEW:

Being the leader in your market is a great achievement, but when more competitors are entering the market on a regular basis, you need to stay sharp if you want to stay on top. For Perma-Seal Basement Systems in Chicago, facing new competition meant continuing to build their brand and increasing the number of inbound phone calls and online leads they received.

STRATEGY:

Perma-Seal worked with Comcast Spotlight to achieve both broad reach - after all, potentially any homeowner could be in need of their waterproofing services"”and high frequency, to keep their brand front-of-mind. They also change their marketing messages in keeping with the changing seasons. That approach means using multiple television networks as well as online advertising on Xfinity.com.

SUCCESS:

Perma-Seal received more than 700 leads from their multi-screen advertising campaign.

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