Riverview Health

OVERVIEW:

Riverview Health of Noblesville, IN, consulted with Comcast Spotlight to create a multi-screen marketing plan to bolster awareness among prospective patients - stat.

STRATEGY:

With women aged 25-64 accounting for the bulk of health care appointments and decisions for their families, Riverview was able to capitalize on Comcast Spotlight's ability to target that audience on TV and online. The hospital was also able to take advantage of Comcast Spotlight's geographic targeting capabilities, focusing on the facility's core market of northern Hamilton County. What's more, thanks to Comcast Spotlight's I+ platform, the hospital was able to broaden its reach in its primary geographic area, as Comcast Spotlight also delivers local advertising to AT&T U-verse TV customers.

SUCCESS:

  • Riverview had more than 3,000 click-throughs from online advertising (.9% click-through rate).
  • They also had increased office morale from advertising featuring staff members.
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