Secor Subaru

OVERVIEW:

Secor Subaru needed to regain its presence as an established Subaru dealership in southeastern Connecticut, as it was facing fierce competition in the area. To help meet its goals, Secor turned to Comcast Spotlight.

AD STRATEGY:

The dealership wanted its ads to showcase the arrival of the new Subaru Ascent, as well as highlight its extensive selection of new and used inventory and competitive pricing. The dealership also needed each ad to feature its new service facility. The dealership utilized :30 and :15 spots, sponsorships, and a Weather Channel crawl throughout a four-month campaign.

SUCCESS:

Within weeks, the dealership’s sales increased. The client noted that employee morale increased and customers were commenting about seeing the ads on TV. This first-time client expressed satisfaction with the campaign results.

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