Facing a downturn in inquiry calls, Wallace Law of Haddonfield, NJ, needed to find a way to increase awareness of the legal services it offered and phone book and magazine advertising wasn't delivering the results the firm needed. Realizing that more people are going online to research businesses, the firm turned to Comcast Spotlight to reach prospective clients.
Creating a unified look and feel for their television commercial and banner advertisement on Xfinity.com helped maximize the campaign's effectiveness. Comcast Spotlight's research team identified the best opportunities to reach consumers who could potentially be in need some of the range of legal services the firm offered. Commercials aired on networks like E!, Spike, VH-1, truTV and AMC including the top-rated cable series, The Walking Dead.
- Wallace Law's website traffic and phone inquiries doubled after campaign began.
- Initial consultations and cases increased.