Submitted By: Lee Singletary
Monday, September 10, 2018 - 11:22
Reaching consumer segments based on the media insights that make them unique
How do marketers reach the audiences that matter most to them in a media world that is becoming increasingly fragmented? The simple answer is to trust the data sets available, be willing to insert anytime and anywhere in...
Submitted By: Kat Pilnick
Friday, July 13, 2018 - 07:33
Consumers’ media preferences have changed drastically in recent years, but many advertisers have been slow to adapt. Businesses with misconceptions about ad trends may not see the value in modernizing their tactics, which can lead them to keep their focus on traditional media outlets.
But brands...
Submitted By: Lee Singletary
Tuesday, March 20, 2018 - 09:23
South by Southwest, the annual conglomerate of film, interactive media, and music conferences and festivals recently came to a close. Reminiscing on the interactive festival, here are some takeaways following a Comcast Spotlight panel on “Translating Data for Better Experiences,” led by Stark...
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