research

Submitted By: Lee Singletary
Monday, September 10, 2018 - 11:22
Reaching consumer segments based on the media insights that make them unique
How do marketers reach the audiences that matter most to them in a media world that is becoming increasingly fragmented? The simple answer is to trust the data sets available, be willing to insert anytime and anywhere in...
Submitted By: Kat Pilnick
Friday, July 13, 2018 - 07:33
Consumers’ media preferences have changed drastically in recent years, but many advertisers have been slow to adapt. Businesses with misconceptions about ad trends may not see the value in modernizing their tactics, which can lead them to keep their focus on traditional media outlets.
But brands...
Submitted By: Melissa Sautter and Robin Tam
Monday, April 30, 2018 - 10:45
The way people are consuming content is shifting.  Gone are the days of families gathering around the TV watching the Friday night lineup. Today, audiences are watching premium programming across a multitude of devices and at any given time - with nearly 60% of all viewing occurring...
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Submitted By: Bob Faricy
Tuesday, February 27, 2018 - 09:48
It’s a cliché but a primary goal of a lot of advertising is to “cut through the clutter.” In other words, make your message stand out in the middle of an onslaught of marketing.
When your message is about services and facilities for senior living, however, the conversation you’re trying to cut...
Submitted By: Meg Ward
Tuesday, February 6, 2018 - 08:07


For years, we’ve heard all politics are local. With a faster paced world, greater connectivity, and more options to consume information – those words have never been more true. Political campaigns from the national stage to the local stage have seen an imperative need to evolve their advertising...
Submitted By: Dean Lucente
Monday, October 23, 2017 - 08:36
Travel is sometimes planned and sometimes spontaneous. There are important milestone events and holidays during the entire calendar year that consumers work into their travel plans.
It is critical to reach the right “active traveler” at the right moment by taking advantage of targeting capabilities...
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